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PE-backed Stingray acquires digital signage specialist Groupe Viva

Stingray Digital Group has purchased Groupe Viva, a Boisbriand, Québec-based provider of digital signage solutions for retailers, restaurants, hotels, tourism associations and other businesses. The financial details of the transaction were not disclosed. Stingray said the acquisition will allow it to deliver a more complete end-to-end-service for its commercial clients. Based in Montréal, Stingray is a multi-platform music services company. It is majority-owned by Canadian private equity firm Novacap, Telesystem and Boyko Investment Corp.


Stingray Acquires Groupe Viva: A Leader and Innovator in Digital Signage Solutions

Further solidifies the position of Stingray Business as the leader of in-store media solutions for Canadian businesses.

MONTREAL, QUEBEC–(Marketwired – Feb. 12, 2015) – Stingray, the leading business-to-business multi-platform music product and service provider in the world, announced today the acquisition of Groupe Viva, a key player in digital signage solutions for businesses throughout Canada.

For over 12 years, Groupe Viva has developed innovative digital solutions for retailers, restaurants, hotels, tourism associations and other lines of business. Groupe Viva has built a solid reputation for providing clients with an array of audio and video solutions, supported by a solid technical infrastructure, brought to life by exciting, top-of-the-line creative content. These attributes come together to create unparalleled customer experiences at various points of interaction: point of sale, point of service, events and public spaces.

“We are thrilled to add the solutions developed by Groupe Viva to the core offering of Stingray Business, in order to deliver an even more complete end-to-end-service for our commercial clients. The acquisition of Groupe Viva enhances the position of Stingray Business as the one-stop provider for the best music and innovative digital solutions, the most important elements to achieve successful customer experiences,” commented Eric Boyko, President and CEO of Stingray.

“Teaming up with Stingray fulfills our long-term goal of expanding our services coast-to-coast. Stingray’s expertise in delivering the best music experience and our innovative digital solutions are a perfect match,” said Pierre Gendron, President and CEO of Viva Group.

Groupe Viva services major clients in Quebec and throughout Canada such as Les rôtisseries St-Hubert, Jean Coutu, Molson Coors, Mont-Tremblant and Sport Expert. Groupe Viva is headquartered in Boisbriand, QC.

About Stingray

Stingray is the leading multi-platform music service provider in the world, with more than 110 million subscribers in 113 countries around the world. Geared towards individuals and businesses alike, the company’s commercial entities include the following leading digital music and video services: Stingray Music, Stingray Concerts, Stingray Music Videos, and Stingray Karaoke. The company also offers various business solutions, including music and digital display-based solutions through its Stingray Business division.

Owned by Telesystem, Novacap and Boyko Investment Corporation, Stingray is headquartered in Montreal and currently has over 200 employees in offices across Canada, as well as employees in offices located in Los Angeles, Miami, London, Amsterdam, and Tel Aviv. The company was recognized in 2013 and 2014 as finalist in the Top 50 of Deloitte’s Technology Fast 50MC list, and figures amongst PROFIT magazine’s fastest growing Canadian companies. For more information, please visit

Contact Information

Mathieu Peloquin
Senior Vice President, Marketing and Communications
514-664-1244, ext. 2362

Photo courtesy of Groupe Viva,