PE-backed STX Entertainment appoints chief communications officer

Next-generation media company STX Entertainment has hired Patricia Röckenwagner as chief communications officer. Her appointment becomes effective January 17, 2017. Previously, she worked at Advance Vixeid Partners. STX’s backers include TPG Growth, Hony Capital and DNS Capital.


LOS ANGELES–(BUSINESS WIRE)–Sophie Watts, President of STX Entertainment (“STX” or “the Company”), a global next-generation media company, today announced the appointment of Patricia Röckenwagner to the newly created executive role of Chief Communications Officer, effective January 17, 2017.

Röckenwagner will be part of the Company’s management team and the principal executive responsible for advancing the Company’s positioning as a unique global innovator in the development, financing, production, marketing and distribution of a full range of both traditional and digital content including film, television, VR, digital video, music video and gaming projects.

“Patti’s wealth of experience across the entertainment, capital markets, media, technology, and culture and lifestyle categories will be a significant advantage for us as we develop new ways of working with partners, creating content and connecting with today’s audiences,” said Watts. “As STX Entertainment enters the next phase of expansion and growth, we look forward to harnessing her deep branding knowledge, strategic counsel, content expertise and entrepreneurial leadership.”

“Robert Simonds, Chairman and CEO, Sophie and everyone on the visionary team at STX Entertainment have created a bold new model for a media company in the 21st century, and joining them is the opportunity of a career,” said Röckenwagner. “Coming from a venture background, where I’ve advised start-ups that reimagine businesses and find new and different ways of engaging with consumers, I am eager to help STX progress in becoming the premier media company of the future.”

Röckenwagner comes to STX from Advance Vixeid Partners, the independent investment arm of Advance Publications and Condé Nast. She previously led corporate branding and communications for Condé Nast and before that, held senior executive communications and branding positions at McGraw Hill Financial (now S&P Global), Paramount Pictures, Time Warner Cable, Comcast and AT&T. She started her career in politics, working for Senators Ted Kennedy in Washington, DC, Art Torres in Sacramento and Tom Hayden in Los Angeles.

A graduate of University of California at Berkeley, Röckenwagner speaks four languages and is a trained sommelier. She lives in Los Angeles with her husband, Chef Hans Röckenwagner.

About STX Entertainment
STX Entertainment is a fully integrated, diversified, global media company designed from inception to unlock value from the 21st century’s changed media landscape. STX specializes in the development, production, marketing and distribution of talent-driven films, television, and digital media content, with a unique ability to maximize the impact of content across worldwide, multiplatform distribution channels, including unparalleled global capabilities and direct passage into the China market.

STX Entertainment is led by accomplished businessman Robert Simonds and was co-founded by Bill McGlashan, managing partner of the growth division of leading global private investment firm TPG, which has $70 billion of capital under management. The Company’s Board of Directors includes prominent leaders in global finance and entertainment, including Frank Biondi, former President and CEO of Viacom, Inc. and former Chairman and CEO of Universal Studios; Tony Vinciquerra, former Chairman and CEO of Fox Networks Group; Gigi Pritzker, CEO of Madison Wells Media; David Bonderman, founding partner of TPG; John Zhao, CEO of Hony Capital; and Dominic Ng, Chairman of East West Bank, among others.

In addition to TPG Growth, other investors include Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia’s largest Internet and cable services provider; Tencent Holdings, China’s leading provider of online products and services; Dominic Ng, Chairman of East West Bank; DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others.
For more information, please visit