PE-backed Taymax recruits Boucher as COO

Taymax, a Planet Fitness franchisee, has named Brian Boucher as chief operating officer. Previously, he worked at Under Armour Inc where he most recently served as head of stores, North America and global retail operations. Taymax is backed by Trilantic North America.


SALEM, N.H.–(BUSINESS WIRE)–Taymax Group Holdings, LLC (“Taymax” or the “Company”), one of the largest Planet Fitness franchisees with more than 60 fitness clubs across North America, today announced the appointment of Brian Boucher as Chief Operating Officer and a member of the Company’s executive leadership team. Working closely with CEO Tim Kelleher, Mr. Boucher will drive improvements to ensure continued operational excellence and support Taymax’s expansion within and beyond its current markets of San Antonio, Nashville, Pittsburgh, Sacramento, Toronto and Ottawa.

“Brian’s exceptional background leading operations teams during periods of growth will be a huge asset as we continue scaling our business organically and through M&A,” said CEO Tim Kelleher. “We’ve found in him a partner who shares our enthusiasm for growing our leadership position in the Planet Fitness system and are excited for his many positive contributions to come.”

Mr. Boucher brings more than 20 years of retail and operations experience to Taymax. He most recently served as Head of Stores, North America and Global Retail Operations at Under Armour, Inc., where he oversaw the operations of more than 180 stores in North America, while also supporting new store growth and performance improvements across the retail business globally.

Prior to his tenure at Under Armour, Mr. Boucher led expansion efforts and operations teams at organizations including Target Corporation and Lowe’s Companies. Brian also spent time at St. Jude Children’s Research Hospital as the Senior Vice President of New Market Development, where he led the expansion of fundraising efforts in new markets across the US. He received a bachelor’s degree in criminology from the University of Southern Maine.

“I’m proud to be joining this impressive organization, which has established itself as one of the premier franchisees in the Planet Fitness system,” said Mr. Boucher. “I look forward to working with Tim and the rest of the Taymax team at this critical period in the Company’s development.”
Taymax is backed by Trilantic North America, a leading private equity firm, after receiving an investment from the firm in July 2018.

About Taymax Group Holdings, LLC
Founded in 2009, Taymax is one of the largest and fastest growing franchisees within the Planet Fitness system. The Company has been recognized as Planet Fitness Developer of the Year in two of the last three years and Franchisee of the Year in 2018. Taymax operates more than 60 Planet Fitness health clubs in the greater San Antonio, Nashville, Pittsburgh, Sacramento, Toronto and Ottawa regions. The Company is very active in community work in its markets, donating to organizations such as the Boys and Girls Clubs of America, the San Antonio Food Bank and other important local causes.

About Trilantic North America
Trilantic Capital Management L.P. (“Trilantic North America”) is a private equity firm focused on control and significant minority investments in North America. Trilantic North America’s primary investment focus is in the business services, consumer, and energy sectors. Trilantic North America currently manages six private equity fund families with aggregate capital commitments of $9.4 billion. For more information, visit

About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2018, Planet Fitness had approximately 12.5 million members and 1,742 stores in all 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. Planet Fitness’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.