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PE Firms Buy AccentHealth

M/C Venture Partners and Banc of America Capital Investors have jointly acquired AccentHealth, an out-of-home media company focused on patient health education in physician offices, from a unit of Discovery Holding Company. No financial terms were disclosed.


Private equity firms M/C Venture Partners (M/C) and Banc of America Capital Investors (BACI) today
announced that they have partnered to jointly acquire AccentHealth, the leading
digital out-of-home media company providing patient health education in physician
offices nationwide, from Ascent Media Corp., a subsidiary of Discovery Holding

Since 1995, AccentHealth has been educating patients with award-winning
health-related television programming at the point-of-care.  According to Nielsen
Media Research, almost 150 million patients watch the programming each year in
waiting rooms of more than 35,000 physicians.  AccentHealth’s award-winning
content is produced by CNN and co-hosted by CNN’s chief medical correspondent,
Dr. Sanjay Gupta, and Morning Express anchor Robin Meade.  AccentHealth also
offers its clients, primarily pharmaceutical and consumer packaged goods
companies, integrated marketing opportunities such as wall-mounted health
education displays to reach targeted consumers with multiple touch points at the
point of care.

“This transaction will allow us to quickly complete our upgrade to digital
delivery and expand our leadership presence at the point-of-care,” said Richard
Ruth, CEO of AccentHealth. “We are especially pleased to have attracted the
interest of M/C Venture Partners and Banc of America Capital Investors as they
provide access to expertise and resources, which will help us enhance our
leadership position in the health-focused out-of-home media segment.”

M/C Venture Partners and Banc of America Capital Investors are private equity
investors with extensive experience in the media and entertainment sectors.

“Digital out-of-home advertising is a rapidly-growing media sector,” said John
Watkins, managing general partner, M/C Venture Partners. “With consumers spending
more time than ever out of their homes and traditional advertising channels in
decline, we believe that the industry is at an inflection point.  AccentHealth is
well-positioned to capture the growth opportunity within the health-related
advertising segment.”

“AccentHealth has spent 13 years building its dominant position at the
point-of-care, an environment that has been notoriously difficult to break into,”
said Craig Elson, partner, Banc of America Capital Investors. “We want to
leverage that success to create a leading out-of-home-media company in the
consumer health sector.”

About AccentHealth
AccentHealth is America’s #1 Integrated Health Media Company, educating patients
with award winning health TV programming in 12,000 physician waiting rooms
nationwide. AccentHealth’s trusted TV programming, produced by CNN and co-hosted
by Dr. Sanjay Gupta and Robin Meade, reaches over 140 million Nielsen-audited
viewers each year. Content is customized by physician specialty and features
segments profiling common diseases, parenting topics, nutrition, fitness, and
general preventative health and wellness information. AccentHealth’s wall-mounted
educational print displays give advertisers the ability to reach patients with
multiple touch-points at the point-of-care. With its recent upgrade to digital
technology, AccentHealth offers physician offices an invaluable tool to
communicate important practice-specific information and services to their
patients. Visit

About M/C Venture Partners
M/C is a private equity firm that has been investing in the media and
communications industry for over two decades.  Since 1982, its partners have
invested over $1.8 billion in equity in over 80 businesses across many different
industry segments, including radio, television, cable, film, publishing, and
telecommunications services. Current and past portfolio companies include Brooks
Fiber, ICG Communications, Legendary Pictures, Lightower (formerly National Grid
Wireless), MetroPCS, NuVox, and Zayo Broadband.  The firm has strong
institutional backing from leading pension funds and endowments as well as a long
track record of success. M/C Venture Partners has offices in Boston and San
Francisco. For more information, visit

About Banc of America Capital Investors
Banc of America Capital Investors (BACI) is the private equity investment group
that manages capital on behalf of Bank of America.  The BACI team has a
fifteen-year track record of successfully providing junior capital for growth
financings, buyouts, acquisitions, and recapitalizations.  Since its founding in
1993, BACI has invested $3.0 billion in more than 130 transactions and is
currently investing its sixth fund, totaling $1.5 billion, on behalf of Bank of
America, its sole limited partner.  For more information on BACI, please visit