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PE-owned Ansira taps Warner as board chair, also adds Advent operating partner to board

Ansira, which is owned by Advent International, has named Jim Warner as chairman of its board of directors. Currently, Warner is a principal at Third Floor Enterprises. Also, Ansira has added Dan Springer, an operating partner at Advent, to its board of directors. St. Louis, Missouri-based Ansira is a tech-enabled marketing solutions provider.


ST. LOUIS and DALLAS, May 16, 2017 /PRNewswire/ — Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions, and digital strategies, with a focus on driving results at the local and national level, today announced that Dan Springer and Jim Warner will be joining the company’s Board of Directors. This announcement comes on the heels of the recent acquisition of Ansira by Advent International (“Advent”), one of the largest and most experienced global private equity investors.

Jim Warner will join Ansira’s Board of Directors as Chairman. He is currently a Principal of Third Floor Enterprises, an advisory firm specializing in digital marketing and media and a Board Member of Criteo, the global leader in digital performance advertising. Previously, Mr. Warner was Executive Vice President of Razorfish, a digital strategy firm, as well as the President, CBS Television Network and Vice President of HBO. He received a BA from Yale College and an MBA from the Harvard Business School.

“Ansira is the leading data driven marketing agency, continually innovating and going above and beyond for its clients. I have been very impressed by Ansira’s industry-leading capabilities in digital marketing, particularly in the national to local arena,” said Mr. Warner. “I’m excited to join the board as Chairman and help drive Ansira to further growth and success in the coming years.”

Dan Springer, Advent independent Operating Partner, has also joined Ansira’s Board of Directors. Dan serves as CEO of DocuSign where he leads more than 2,000 employees worldwide to empower organizations of every size and industry to achieve their digital transformations, helping them make every agreement 100% digital. Prior to assuming his current role, Dan was Chief Executive Officer and Chairman of the Board of Directors at Responsys, a leading email marketing and cross-channel orchestration solution now owned by Oracle. Mr. Springer holds an MBA from Harvard University and an AB in Mathematics and Economics from Occidental College.

“I look forward to working closely with the management team at Ansira and Advent,” said Mr. Springer. “Ansira’s capabilities are top-notch. My experience in marketing automation and agency services is highly relevant to Ansira’s technology-enabled and data-driven approach and I have no doubt that this partnership will help the company’s continued success.”

Ansira is the leader in modeling and activating 1st, 2nd & 3rd party data, delivering performance marketing programs at a national and local level with unprecedented results and long-term profitability. The company delivers results for world-class brands, including 25+ Fortune 500 brands, and has achieved a 96% client retention rate throughout its history.

Ansira is a leading data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs through marketing automation, data analytics, CRM, and performance media. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media, traditional and creative campaigns, marketing automation, and trade promotion programs. Ansira is among the 3 largest independently owned CRM and direct marketing agencies and among the 10 largest independent digital agencies in the U.S. and enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries, including automotive, dining, retail, consumer packaged goods, technology and specialty services. For more information, visit:

Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in 325 private equity transactions in 40 countries and as of December 31, 2016, had $41 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of over 180 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. For more information, visit: