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PE-owned Innotrac appoints new CEO

Innotrac, a portfolio company of Sterling Partners, has named Ramesh Srinivasan as CEO. Based near Atlanta, Innotrac Corp. is a provider of ecommece solutions and services to digital retailers.


CHICAGO and ATLANTA, March 25, 2015 /PRNewswire/ — Innotrac, a best-in-class provider of eCommerce solutions and services to leading digital retailers, including direct-to-consumer fulfillment, order management software and related services, and its growth partner, Sterling Partners, announced today the appointment of Ramesh Srinivasan as the company’s new CEO.

As CEO, Srinivasan will focus on growing Innotrac’s retail clients’ eCommerce businesses by continuing to enhance the company’s superior technology-enabled services, improving operational best practices and increasing purchasing and distribution efficiencies. One of Srinivasan’s top priorities within his first few months as CEO will be overseeing the launch and operations of Innotrac’s 11th fulfillment center and largest building to date.

Srinivasan assumes the leadership of Innotrac from Scott Dorfman. Dorfman, who founded Innotrac more than 30 years ago, transformed Innotrac into a leading technology-enabled eCommerce services business, and led the company through a significant phase of growth over the last 24 months. He will continue to be a major shareholder and play an active role on Innotrac’s Board of Directors.

“Immediately after meeting Ramesh, I knew he was the right person to follow me as CEO,” said Dorfman. “Ramesh and I share the same fundamental values of how to run a business, with the most important aspect being a passionate focus on employees and clients. His previous technical, management and leadership background will help him quickly appreciate the intricacies of our clients’ businesses. Much like the other companies Ramesh has been previously associated with, I expect Innotrac to flourish and grow under his leadership.”

An accomplished executive with more than 30 years of experience, Srinivasan spent the last nine years with Las Vegas-based Bally Technologies, working through the ranks of the organization and becoming President and CEO in 2012. Prior to Bally, Srinivasan was with Manhattan Associates, where he started as Director of Technical Services; his results-based performance led to him becoming Executive Vice President in less than six years.

“I am thrilled to be a part of the Innotrac community,” said Srinivasan. “I am looking forward to working with Scott, the Board of Directors, the management team and all Innotrac team members. As an admired leader in the eCommerce space, Innotrac has experienced rapid growth over the past few years. I will be dedicated to ensuring that we sustain that growth over the long term in a disciplined manner. We will constantly evolve and enhance our services and remain the best partner possible to our clients as we continue to help them grow their eCommerce business lines.”

Sterling Partners first partnered with Dorfman and welcomed Innotrac into its portfolio in January 2014. Sterling focuses on partnering with like-minded entrepreneurs and investing growth capital in small- and mid-market companies in industries with positive, long-term trends.

“eCommerce and omni-channel services will only continue to expand and grow stronger as technology improves, the market grows and new opportunities surface within the B2C and the B2B markets,” said Todd Miller, Principal at Sterling Partners. “We look forward to continuing our partnership with Scott, Ramesh and the Innotrac team, and we remain dedicated to enhancing Innotrac’s service offering and leadership position in the industry.”

About Innotrac
Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a best-in-class commerce provider integrating digital technology, fulfillment, contact center and business intelligence solutions to support global brands. Innotrac’s fulfillment, order management and contact center solutions are integrated with all major web platforms, and seamlessly integrate with any required partner technologies. The Company employs sophisticated order processing and warehouse management technology and operates 10 fulfillment centers and one call center spanning all time zones across the continental United States. Connect with Innotrac at

About Sterling Partners
Sterling Partners is a private equity firm with a distinct point of view on how to build great companies. Founded in 1983, Sterling has invested billions of dollars, guided by the company’s stated purpose: INSPIRED GROWTH®, which describes Sterling’s approach to buying differentiated businesses and growing them in inspired ways. Sterling focuses on investing growth capital in small- and mid-market companies in industries with positive, long-term trends – education, healthcare and business services. Sterling provides valuable support to the management teams of the companies in which the firm invests through a deep and dedicated team of operations and functional experts based in the firm’s offices in Chicago, Baltimore and Miami. The people at Sterling believe in ideas and ideals, in people and in partnerships that drive long-term success. For more information, please visit