PE-owned SSI closes buy of MyOpinions and SmileCity

SSI, which is owned by HGGC, has closed its previously announced acquisitions of MyOpinions Ltd. and SmileCity Ltd. No financial terms were disclosed. The seller was PermissionCorp. MyOpinions provides online research for research agencies and corporate clients in Australia and overseas while SmileCity is an online rewards program exclusively for New Zealanders.


SHELTON, Conn., July 5, 2015 /PRNewswire/ — SSI today announced it has successfully completed the acquisition of the assets of MyOpinions in Australia and SmileCity in New Zealand. The acquisition combines these large, high quality panels with SSI’s existing online panel assets to create the largest online panel in each country.

For market researchers, this means SSI now offers broader reach and better feasibility for conducting B2C and B2B research in Australia and New Zealand. Together with its expert programming and hosting capabilities, SSI is the clear choice for marketers and researchers looking for a one-stop survey research partner.

“SSI is pleased to complete this latest acquisition to further strengthen our presence in Asia Pacific and continue our worldwide expansion to offer the best products and services to our customers,” said SSI President and CEO Chris Fanning. “This reinforces SSI’s position as the leading global online panel and survey research provider in the market today.”

This acquisition strengthens SSI’s leadership position as a global data solutions and technology company, and aligns with its overall strategy to invest in the Asia Pacific region. SSI’s expanded presence in Australia and New Zealand combines industry-leading technology, proven online panelist recruitment techniques and a singular focus on quality to enable the best access to consumers and professionals available.

The MyOpinions Panel has been built over the past 14 years and sets the benchmark for quality online research for a large number of leading research agencies and corporate clients in Australia and elsewhere.

SmileCity Ltd., established in 2003, is an online rewards program exclusively for New Zealanders.

Both MyOpinions Ltd. and SmileCity Ltd. are owned by parent company PermissionCorp.

The majority owner of SSI is HGGC, a leading middle-market private equity firm.

About PermissionCorp Pty Ltd.
PermissionCorp was founded in July 1999 in Sydney, Australia. Since then the company has grown to become a major force in the online marketing arena, offering permission email marketing, online research, and online shopping loyalty programs and services. Today, PermissionCorp has offices in Sydney, Melbourne, Auckland and Taiwan and has a team of more than 70 full-time staff. PermissionCorp has a network of Websites with a total reach exceeding 3.5 million and with page impressions in excess of 30 million per month. Clients include major Australian brands and corporations. For more information on PermissionCorp, please visit

About SSI
SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research, reaching respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 30 offices in 21 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,600 employees serve more than 2,500 clients worldwide. Visit SSI at

About HGGC
HGGC is a leading middle-market private equity firm with over $2.4 billion in cumulative capital commitments. Based in Palo Alto, Calif., HGGC is distinguished by its “Advantaged Investing” model that enables the firm to source and acquire scalable businesses at attractive multiples through partnerships with management teams, founders and sponsors who reinvest in deals alongside HGGC, creating a strong alignment of interests. Over its history, HGGC has completed platform investments, add-on acquisitions, recapitalizations and liquidity events with an aggregate transaction value of more than $10 billion, representing more than 45 transactions. More information is available at