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PeakEquity-backed G5 names Davidson as COO

PeakEquity Partners-backed G5 has hired Patrick Davidson as chief operating officer. Davidson’s work background includes leadership positions at Oracle and Vlocity in addition to being the founder of Wanaka Properties LLC. Based in Bend, Oregon, G5 is a digital marketing provider for the real estate industry.


BEND, Ore.–(BUSINESS WIRE)–G5, the digital marketing leader for real estate companies and one of North America’s fastest growing technology companies, today announced the appointment of Patrick Davidson as Chief Operating Officer. An entrepreneurial sales leader with twenty years of software experience, Davidson is a strategic addition to G5’s leadership team whose role will significantly contribute to the company’s rapidly accelerating growth.

“Patrick brings a consistent track record of creating proven Go-to-Market strategies and building strong teams to deliver innovative results that will continue to set our clients apart from the competition,” says Dan Hobin, Chief Executive Officer at G5. “His customer-centric focus, extensive operational expertise, and strong leadership background bring significant value to G5.”

Last month G5 was named to the Google AdWords Premier SMB program in recognition of G5’s domain expertise and market momentum. Currently G5 has thirty-two Google certified employees on staff and is continuing efforts to expand this team to ensure exceptional service and AdWords management to customers.

Davidson’s addition is a key milestone in the execution of G5’s strategic growth plan and in fulfilling one of the company’s largest recruiting campaigns in its eleven-year history. Currently G5 has more than thirty open positions, including many new roles created to deliver against long-term strategic plans.

“It’s an exciting time to join G5,” says Davidson. “The company has an exceptional team, outstanding product, and exciting market opportunity. The leadership team has built a strong company culture that makes G5 a great place to work and provides a solid foundation to continue to attract top talent. PeakEquity Partners’ $76 million investment, deep operational expertise, and proven track record provide key elements to enable the company to scale successfully. I’m impressed by how well the company is tracking to its strategic plan and excited to help lead the next stage of growth.”

With two decades of operations experience, Davidson’s diverse background includes defining Go-to-Market strategies and leading business plan execution, as well as asset analysis, acquisitions, and investor relations. He has held leadership roles in some of Silicon Valley’s most successful software companies, including Oracle and Vlocity, as well as serving as Founder and President of Wanaka Properties, LLC.

About G5: G5 is the leading digital marketing provider in the real estate sector. In today’s increasingly mobile and social world, reaching and converting prospects is more complex than ever before. G5 delivers marketing confidence amid the complexity of digital marketing with an innovative cloud-based platform that creates, measures, and optimizes the entire customer experience – from awareness to advocacy – for a fraction of the cost of traditional marketing approaches. The G5 Marketing Cloud delivers best-in-class experiences across search, sites, and social, and delivers tools that measure and optimize results.

Founded in 2005, G5 was recently named one of the fastest growing private US companies by Inc. magazine (4th year), one of North America’s fastest growing technology companies by Deloitte (5th consecutive year), and one of Oregon’s fastest growing private companies by Portland Business Journal (4th year). The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners. To learn how to maximize digital marketing effectiveness, please visit