peHUB First Read

* Dave Weidner: The No-Loss Sell Rule

* More evidence that SWF=Dumb Money. No imagine the shock a bunch of those funds are going to feel when some of their private equity investments crater, despite the “security” of FAS 157… Dumb and angry money.
* Is Google forming a venture capital group?

* More bad news for cleantech IPO prospects: BP opts against an offering for its renewables unit.

* Wall Street CEOs say the darndest things.

* Barbarians on the Charles.

* It looks like CalPERS is about to lose a bunch of its members.

* Deutsche Bank write-downs swell beyond $11 billion.

* Is celebrity the new mass medium?