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Pendo buys VC-backed mobile engagement platform Insert

Pendo has acquired Tel Aviv-based Insert, a mobile engagement platform. No financial terms were disclosed. Insert’s backers included Battery Ventures.



Pendo, creator of the leading web based Product Experience Platform, announced today the acquisition of Insert, a Tel Aviv-based mobile engagement platform. Together, the companies will now offer product teams the most complete product experience platform across all screens and devices.

Today, customers increasingly expect the ability to accomplish the task at hand on the device of their choosing. Adobe found that nearly 9 in 10 consumers say they multiscreen, and use an average of 2.42 devices at the same time. Meeting these varied user demands creates complexity and the number of touchpoints increase dramatically. Product teams need to understand how customers are using their products across all screens in order to provide personalized guidance and enable users to efficiently meet their goals across multiple devices. Business software users have no patience for the antiquated experiences of most traditional business software and require a great experience across all devices.

Pendo customers will now be able to have detailed visibility of engagement throughout the user journey across Web and mobile channels and build the best possible experience for their users.

This complete view of all usage data across all devices will enable product teams to easily:

Analyze product usage across multiple platforms to make rapid data-driven decisions to drive product usage, user satisfaction and customer retention

Survey users in-app (both Web and mobile) for relevant, high-quality user feedback

Improve UX and user onboarding across devices with targeted, contextual in-app help and guidance

Promote new (or unused) features in-app to increase engagement and retention

“Insert’s mobile capabilities directly complement Pendo’s approach to Web applications,” said Todd Olson, CEO of Pendo. “Combined, both platforms will provide a complete solution for product teams – helping them to create products customers love – whether they are Web, hybrid, or native mobile.”

“With Insert, Pendo acquires a team that shares its passion for great product experiences. This combined platform allows product teams to better understand mobile users and deliver personalized experiences at the right mobile moments, when users are likely to get the best value,” said Shahar Kaminitz, founder and CEO of Insert.

“The mobile channel is crucial for our business success and therefore innovating in customer experience is one of our top priorities,” said Sunny K P, Additional General Manager and Head of Digital Banking at Federal Bank. “Insert allows us to create various campaigns inside our existing apps and serve them to our clients in a personalized contextual manner. Insert was able to deliver us instant value in the form of 21% conversion in promoting our new payment service during the holiday season and with driving users to upgrade to a new app version.”

Based in Tel-Aviv Israel, Insert was founded in 2015 by the Worklight team (now IBM MobileFirst). Insert garnered capital from Israel’s prominent angel investor, Shlomo Kramer and from Battery Ventures. Insert’s Tel-Aviv office will become Pendo’s first international office and development center. Financial terms of the deal were not disclosed.

About Pendo
Pendo was founded in 2013 by former product managers that have experienced the joys and challenges of creating great products at companies like Cisco, Google, Rally, and Red Hat, among others. With a powerful analytics and guidance platform designed to help companies understand and influence how users interact with their software applications, Pendo is on a mission to improve society’s experiences with software. For more information, visit: