Pepperwood to Invest Up to $40M in Cinsay

Dallas-based firm Pepperwood Partners will invest up to $40 million in debt or equity financing in Cinsay Inc., an Austin-based developer of video, advertising, and e-commerce enterprise platforms. Terms of the financing were not disclosed. The funding will help Cinsay bolster its marketing and sales capabilities, the firm said. The funding is expected to close within two months.


Pepperwood Partners, LLC and Cinsay, Inc. have entered into an agreement under which Pepperwood will provide up to $40 million in debt or equity financing to Cinsay, Inc., the Austin, Texas-based company whose newly unveiled proprietary video player technology allows unprecedented marketing and sales capabilities in the enterprise e-commerce sector. The announcement was made jointly by Pepperwood’s Michael O’Donnell, Managing Partner, and Matthew Papish, President and CEO, Cinsay, Inc.

“This 4th round of capital will provide us with the funding needed to fully meet our technology development and deployment goals,” said Papish in making the announcement. “Importantly, the fact that the Pepperwood team recognizes the value and immediacy of Cinsay’s investment potential underscores the belief that our technology is poised to dramatically drive the world of e-commerce into a whole new realm of possibilities.”

Added O’Donnell, “The software technology Cinsay has developed succeeds in changing the way content monetization and e-commerce is done. We feel they are a solid company with huge upside potential. What is most exciting here is the addition of Patrick Seaman as the company’s Chief Information Officer. We expect to see tremendous development and deployment activity in the marketplace involving both their enterprise media platform and their new video player with its built-in e-commerce capabilities. Very exciting.”

The funding is expected to begin closing in the next six to eight weeks.

About Cinsay, Inc.
Cinsay, Inc. delivers groundbreaking media and e-commerce experiences through its next-generation video, advertising, and e-commerce enterprise platform. Leveraging the latest internet and mobile technology, Cinsay provides a cost-effective and uniquely portable way for brands, retailers, and content owners to target their customers across the web, social, and mobile channels. The Cinsay platform leverages the strong impact video content has on a consumer’s decision to purchase and then Cinsay’s proprietary e-commerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer. Based in Austin, Texas, with offices in Dallas and Los Angeles, Cinsay is a privately-held company.

About Pepperwood Partners, LLC Pepperwood Partners, LLC is a boutique investment banking advisory firm headquartered in Dallas, Texas. The Firm serves a select group of quality companies, offering comprehensive investment banking solutions including: Private Equity Capital Transactions, Turnaround Management Services, Mergers & Acquisitions Advisory, Corporate Valuations, and Fund Formation Services. The Pepperwood team includes experienced professionals with backgrounds as entrepreneurs, money managers, CFOs, private equity bankers and various credentialed analysts.