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PlantSense Raises Series A

PlantSense Inc., a San Francisco-based provider of Internet-enabled gardening tools, has raised $3.5 million in Series A funding. Gabriel Ventures led the round, and was joined by individual angels.


PlantSense, a pioneer in Internet-enabled gardening
tools, has received $3.5 million in Series A funding from Gabriel Ventures and independent investors. Working in combination with its free Internet service, the PlantSense tool recommends which plants will thrive in a specific location and diagnoses what is wrong with ailing plants.

The device, due to be launched later this year, can be used year-round in homes and gardens.

“Americans spend $21 billion annually on plants, but a third of those plants die within a year,” said Matthew Glenn, CEO for PlantSense. “For many people, gardening, and especially
figuring out what to plant where, is a frustrating and expensive process of trial and error. PlantSense's device will be like having a botanist in your pocket making it easier and less work to
enjoy thriving plants.”

How It Works
Gardeners place the PlantSense tool anywhere they'd like a thriving plant, for example on a windowsill or in a shady spot in the backyard. After 24 hours the user plugs the device into a
USB port on a PC or Mac, and the PlantSense Web site analyzes the collected data (soil conditions, sunlight, moisture, etc) against a large database to recommend plants that will thrive in that particular spot.

PlantSense was founded in 2006 by Matthew Glenn, CEO, and David Wilkins, CTO, who discovered that while the technology and science existed to improve plant selection and plant care, it had yet to be packaged in an easy to use format for consumers. PlantSense has hired scientists and PhDs with Plant Physiology and Horticulture qualifications, and built a comprehensive database to ensure that the PlantSense device is compatible with plants and
seeds in each local market.

“Gardening is one area that has often been overlooked by Silicon Valley