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PlattForm Adds On

PlattForm Holdings Inc., an Olathe, Kansas-based provider of Internet marketing and enrollment solutions to the post-secondary education industry, has acquired both VentureDirect Worldwide Inc. and Zuma LLC. No financial terms of either deal were disclosed. VentureDirect provides lead generation and customer acquisition services to advertisers and list brokerage, plus provides management services for publishers and list buyers. Zuma is a recruitment and enrollment lead generation company for the cosmetology school industry. PlattForm is a portfolio company of Arlington Capital Partners. Arlington provided additional equity to support the acquisitions, while LaSalle Bank served as lead agent for the debt financing and CIT Group served as syndication agent. VentureDirect was represented by The Jordan, Edmiston Group, while Zuma was advised by DeSilva + Phillips.