Plum District Does Deals on Heels of Big Round

Coming on the heels of its $20 million funding, Plum District, the local commerce platform for moms, acquired Chatterfly and DoodleDeals. Chatterfly is a digital loyalty and neighborhood rewards firm and DodoleDeals is a deal site for parents on kids’ products and services. Earlier today, it was announced General Catalyst, Comcast Ventures and Kleiner Perkins Caufield & Byers were among investors that joined to provide Plum District with $20 million.

PRESS RELEASE:

SAN FRANCISCO– Plum District – the leading local commerce platform for moms, by moms – today announced the acquisitions of Chatterfly and DoodleDeals.

“We are excited to bring our leading neighborhood rewards platform to Plum District”

Chatterfly is the leading mobile platform in digital loyalty and neighborhood rewards. These new technologies and tools will empower Plum District mom consultants to provide solutions for local merchants to reward and retain high-value customers.

“We are excited to bring our leading neighborhood rewards platform to Plum District,” said Jackson Hull, former Chief Technology Officer, Chatterfly. “Chatterfly’s technology will further empower Plum District’s mom consultants to build valuable, lasting relationships with local merchants.”

DoodleDeals, a deal site that offers city parents deep discounts on kids products and services, brings Plum District a more robust presence in east coast markets and an exclusive distribution footprint through Time Out New York Kids, What to Expect and Diapers.com, an Amazon.com company.

“We have enjoyed working with DoodleDeals and are excited to on build on this partnership with Plum District,” said Sumaiya Balbale, Director of Marketing at diapers.com. “Together they help connect diapers.com moms with local services she cares about at a great value.”

“We are the leading platform that connects moms with local businesses in her neighborhood,” said Megan Gardner, CEO, Plum District. “Through the acquisition of Chatterfly and DoodleDeals we now have the technology, scale and distribution to redefine the local commerce space – creating a mom movement that helps reignite Main Street.”

The acquisitions are a strategic move by the company to bring new products and services to local merchants. Plum District reaches moms across multiple platforms with relevant value offerings for herself and her family. Plum District is in 27 markets and employs 300 mom consultants.

About Plum District
Plum District (www.plumdistrict.com) is the leading local commerce destination – for moms, by moms. Plum District is a community of moms sharing offers from local and national merchants for other moms to enjoy. Plum District puts Mom first by connecting her with products and inspirations that make her life easier. We know moms are looking to indulge, explore, nest, nibble, play, splurge and give – our goal is to make Mom’s day, by offering her great values for her and her family. Our mom consultants work with each merchant to develop a customized marketing program to attract and retain high-value customers. Based in San Francisco, California, Plum District is in 27 markets across the United States.
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