Pontiflex Inc., a Brooklyn, N.Y.-based operator of an online marketplace for leads, has raised $2.5 million in Series A funding. Greenhill SAVP and New Atlantic Ventures co-led the round.
Greenhill SAVP announced today it has invested in Pontiflex, Inc. (“Pontiflex”). Greenhill SAVP partnered with New Atlantic Ventures on a $2.5m Series A financing, with each firm contributing half of the round. As a result of this financing, Brian Hirsch, Managing Director of Greenhill SAVP, will join the Pontiflex Board of Directors.
Based in Brooklyn, New York, Pontiflex (www.pontiflex.com) has recently launched an open marketplace for online leads. Pontiflex allows advertisers and publishers to reach the entire lead generation market, find partners, make deals and transfer lead data through a single online platform. Despite the fact that lead generation is one of the fastest growing segments of online advertising, acquiring leads is currently a high-friction process. Advertisers lack insight into which web publishers offer lead generation, where their ads are placed, how their ads perform, and which leads are of high quality.
Greenhill SAVP’s investment in Pontiflex represents the fund’s fourth online media and marketing services investment in the past year.
“Led by a management team with deep domain expertise, Pontiflex has built an elegant and transparent solution that has the potential to revolutionize the online lead generation market. We are excited to partner with the Pontiflex team to realize its full market potential,” commented Brian Hirsch, Managing Director of Greenhill SAVP.
“We are excited to have Brian and Greenhill SAVP as an investor. Given Greenhill’s notable experience and successful track record in lead generation, we believe they will add significant value and expertise to help us grow our business,” said Zephrin Lasker, CEO of Pontiflex.
About Greenhill SAVP
With over $100 million under management, Greenhill SAVP makes early stage venture investments in technology enabled services and business information services companies. Prior fund manager investments include LivePerson (NASDAQ: LPSN), OpenWave (NASDAQ: OPWV), YellowJacket (acquired by the Intercontinental Exchange, NYSE: ICE), UGO Networks (acquired by Hearst Corporation), and KnowledgeStorm (acquired by TechTarget, NASDAQ: TTGT).
Greenhill SAVP is an affiliate of Greenhill & Co., Inc. (NYSE: GHL), an independent global investment banking firm with offices in New York, London, Frankfurt, Toronto, San Francisco and Dallas. Greenhill SAVP leverages its deep domain expertise, a proven investment track-record, and a global corporate network to create significant portfolio value. For more information about Greenhill SAVP, please visit www.gsavp.com.