Poplar Capital buys Productive Access

Poplar Capital Partners LLC has acquired Productive Access Inc. No financial terms were disclosed. Based in Yorba Linda, California, PAI is a provider of mTAB, a survey analysis solution.


YORBA LINDA, Calif.–(BUSINESS WIRE)–Productive Access, Inc. (“PAI”), makers of survey analysis tool, mTAB®, has successfully completed a transaction with investment firm, Poplar Capital Partners LLC (“Poplar”). Poplar and PAI have jointly formed a new entity, mTAB LLC, which will combine the operational expertise and investment capital from Poplar with the assets, knowledge base, and team from PAI. With over 10,000 active users in 25 countries ranging across all industries, mTAB®, will remain the premier integrated software and service package used by organizations to help take their research further.

“We are extremely excited to announce the acquisition of PAI,” said Alex Gelman, who will operate as CEO of mTAB LLC. “mTAB® is a leader in the survey analysis industry with market researchers, advertising agencies, and Fortune 500 clients turning to mTAB® when they need to get more value out of their research. John Doyle and Brad Hontz have done a remarkable job running PAI since inception in 1986. I am confident that our investment will enable mTAB® to deliver even higher quality products and services to its clients.”

Founded in 1986 by Hontz and Doyle, mTAB® helps market research firms and the market research departments of large Fortune 1000 companies analyze their survey data by structuring the data and then delivering the data to the end-user through web-based, ‘drag and drop’, SaaS software known as mTAB®. With over 100 customers, including Ford, GAP, Taco Bell, Liberty Mutual, and JD Power, mTAB® remains well positioned to continue to grow and expand its presence in companies all across the world.

“What particularly impressed us about mTAB®, was its ability to enable decision makers to interact with research results in an easy and meaningful way. By helping users extract value from research by consolidating multi-time period, multi-market and multi-vendor databases in one piece of software, mTAB does what no other company can do,” added Jim Ellis, a member of the mTAB LLC’s Board of Directors. With Poplar’s investment capital, mTAB will be poised for additional growth through an enhanced product offering and geographical presence.

“Working with Alex and Poplar Partners these past few months has been an absolute pleasure,” said Brad Hontz, President of PAI. “We are confident in Alex’s ability to continue PAI’s proven track record of exceptional customer service and satisfaction and excited to see mTAB® reach its full potential under his guidance.”

Hontz and Doyle will remain advisors to the company. The terms of the acquisition were not released.

About mTAB LLC
mTAB LLC is a Yorba Linda, CA based company that provides data structuring services that are delivered through a proprietary piece of software, mTAB®. mTAB® has established itself as the gold standard in survey analysis. With users in the advertising, automotive, consumer goods, financial services, healthcare, insurance, market research, media, retail, technology, travel and hospitality, and utilities industries, mTAB® is an essential tool for users to take their research further. For more information, visit www.mtabsurveyanalysis.com.