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Profit Equity Launches

Profit Equity has launched as a Dallas-based turnaround private equity firm. It plans to begin raising its debut fund early next year, and is run by Insight Equity co-founder Ross Gatlin.



Prophet Equity LLC, a private equity firm that makes control investments in companies with revenues under $500M and collaborates with existing management to improve profitability, formally opened its doors this month in Southlake, Texas, a suburb of Dallas, Texas.


Founded by Ross Gatlin and George Stelling, Prophet Equity focuses on strategically viable companies in special situations, turnarounds, acquisitions, bankruptcies and reorganizations. Prophet Equity uses proven, data-driven analytical techniques coupled with decades of investment and management experience to invest in, unlock, and realize future value today. Partnering with owners and management teams, Prophet Equity principals deploy a toolkit that is Fortune 500 tested and private equity proven to diagnose and drive dramatic value creation. Portfolio company management teams are highly motivated with clear, uncapped incentives based on realized business performance.


With a 20 year track record of delivering outstanding financial results for both clients and investors in lower and middle market and Fortune 500 companies, Gatlin and Stelling focus their attention on a part of the private equity landscape that is one of the largest