Promax Nutrition, a maker of protein/energy bars and related foods, has acquired nutrition bar maker Pure of Holland LLC. No financial terms were disclosed. Promax is a portfolio company of Marwit Capital.
Marwit Capital Partners II, L.P. (“Marwit“) announced today that Promax Nutrition Corporation (“Promax“ or the “Company“), developer and marketer of protein/energy bars and related functional foods, has acquired Pure of Holland, LLC (“PURE Bar“). PURE Bar (www.thepurebar.com) develops and markets certified organic, raw, vegan, unprocessed and gluten/dairy/soy free nutrition bars in a range of great-tasting flavors. Veronica Bosgraaf, a mom, teacher and guidance counselor in
PURE Bars are certified organic, raw, vegan, unprocessed, and gluten/dairy/soy free. They provide 1