Promax Buys PURE Bar

Promax Nutrition, a maker of protein/energy bars and related foods, has acquired nutrition bar maker Pure of Holland LLC. No financial terms were disclosed. Promax is a portfolio company of Marwit Capital

 

PRESS RELEASE

Marwit Capital Partners II, L.P. (Marwit) announced today that Promax Nutrition Corporation (Promax or the Company), developer and marketer of protein/energy bars and related functional foods, has acquired Pure of Holland, LLC (PURE Bar). PURE Bar (www.thepurebar.com) develops and markets certified organic, raw, vegan, unprocessed and gluten/dairy/soy free nutrition bars in a range of great-tasting flavors. Veronica Bosgraaf, a mom, teacher and guidance counselor in Holland, Michigan, founded PURE Bar in her kitchen in 2003 after a long search for nutritious snacks for her young daughter who had become a vegetarian. Since that time, PURE Bar has grown rapidly. Today, PURE Bar is carried at Whole Food Markets, natural food stores and grocery chains such as Ralph's, Meijer and HEB. Ms. Bosgraaf will continue to work with Promax from Holland, Michigan in her role as the founder and head of PURE Bar.

PURE Bars are certified organic, raw, vegan, unprocessed, and gluten/dairy/soy free. They provide 1