Promus Equity Partners and Generation3 Capital Acquire LogicMark

The Chicago-based private equity firms Promus Equity Partners and Generation3 Capital have purchased certain assets of LogicMark, a Fairfax Station, Va.-based company that makes personal medical alarm systems. (LogicMark says at its site that it has been acquired.) Terms of the transaction aren’t being disclosed.


Chicago, Illinois, December 30, 2011 – Promus Equity Partners, LLC (“Promus”), the private equity investment arm of Promus Holdings, LLC, headquartered in Chicago, IL, is pleased to announce the acquisition of certain assets of Logicmark, LLC (“Logicmark”) through a series of newly formed entities. Logicmark produces communication devices for the personal emergency response system (“PERS”) industry, including two-way emergency communication pendants and related accessories. The company was founded by Mark Gottlieb in 2006 and has rapidly gained new customers in the security dealer, durable medical equipment distributor and governmental agency channels.  Promus partnered with Generation3 Capital, LLC to complete this acquisition on December 30, 2011.

“The company’s differentiated products and diverse customer base made this an attractive investment opportunity for us,” stated Andy Code, Managing Partner of Promus Equity Partners. “Logicmark is well positioned to continue gaining share in a high growth, cost-conscious industry,” added Sarah Wuellner, a Principal at Promus.  The PERS industry has recently posted 10 – 15% annual growth as a result of increased trends in independent living and the rising cost of skilled nursing centers.  PERS devices enable elderly and disabled adults to continue living independently while maintaining peace of mind that assistance from friends, family or emergency services is only a phone call away.  “We are excited about Promus Equity Partners and Generation3 Capital making an investment in our business and believe this will help expand our market coverage and enable us to focus on introducing new products” said Mark Gottlieb, CEO and Founder of Logicmark, LLC.  Mr. Gottlieb will continue his employment with the company as Chief Creative Officer.

Terms of the transaction are confidential.

About Promus Equity Partners, LLC

Promus Equity Partners is a private equity investment firm affiliated with Promus Holdings, a multi-family asset management firm based in Chicago, Illinois with approximately $400 million under management among its affiliated entities.  Promus Equity Partners targets healthy, lower-middle market companies with EBITDA of approximately $8 million or less.  As a family office with a flexible investment mandate, Promus is able to make short and long term investments in partnership with outstanding management teams.  Members of Promus Equity Partners and Promus Holdings bring significant experience in both the private equity industry and the broader alternative asset management space.  For more information about Promus Equity Partners, please contact Sarah Wuellner at