Propel Equity Partners Buys Fundex Games

Propel Equity Partners has acquired game maker Fundex Games Ltd. Terms of the deal were not released. Fundex Games’ assets will be incorporated under the Ideal and POOF-Slinky brands. POOF-Slinky Inc. was acquired by Propel Equity Partners in July of 2012.


Propel Equity Partners, a private equity firm focused on investing and creating value in leading consumer brands, has acquired Fundex Games Ltd., a leading maker of popular games.

The assets of Fundex Games will be incorporated under the Ideal(R) and POOF(R) brands of POOF(R)-Slinky(R), Inc., makers of iconic toys under the Slinky(R), POOF(R), Ideal(R), and Scientific Explorer(R) brands, among others.

POOF-Slinky, Inc. was acquired by Propel Equity Partners in July of 2012.

“Fundex Games has a wide array of board, card, outdoor and dice games, as well as toys, that fit perfectly under our existing brands” says Michael Cornell, Partner, Propel Equity Partners. “This acquisition is a good next step in keeping with our strategy of acquiring leading innovative companies and bringing them under the POOF-Slinky brand umbrella.”

POOF-Slinky sells some of the most iconic brands in the toy market, including Slinky, one of the most recognizable toys in the history of the U.S. POOF-Slinky products are sold in more than 35,000 retail outlets.

About Propel Equity Partners

Propel Equity Partners, LLC, is a private equity firm focused on investment in branded consumer products businesses. Founded in 2012, Propel Equity Partners provides its portfolio companies with strategic and operational support to enable more efficient operations and accelerated sales growth. The firm believes in building value by partnering with existing management teams and by energizing brands and invigorating new product innovation.

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About POOF(R)-Slinky(R)

POOF-Slinky is the manufacturer of the world famous Slinky(R) and POOF, a line of the bestselling foam sport balls in North America. Ideal(R) and Scientific Explorer(R) are other well-known brands rounding out the POOF-Slinky family.

With roots in the toy industry for more than 100 years, POOF-Slinky brands continue to grow and broaden. New generations of kids, their parents and grandparents have proven safe, classic fun never goes out of style.