PubMatic Inc., a Palo Alto, Calif.-based provider of an ad optimization platform for online publishers, has raised $7 million in Series A funding. Nexus India Capital led the deal, and was joined by Draper Fisher Jurvetson and Helion Ventures.
PubMatic (www.pubmatic.com), the first and largest ad optimization platform for Web publishers worldwide, today announced it has secured $7 million in venture financing. The financing in PubMatic was led by Nexus India Capital along with Draper Fisher Jurvetson and Helion Ventures.
PubMatic's vision is to seamlessly connect publishers with ad networks in ways that benefit publishers, ad networks, advertisers and web site visitors alike. PubMatic automates and optimizes ad inventory decision making for publishers by identifying and recommending appropriate ad networks for a publisher and improving the layout of these ads. The result is that publishers enjoy increased revenue while at the same time freeing themselves to focus on generating innovative content and reaching new readers. Currently in beta, PubMatic serves more than 1,500 publishers and dozens of ad networks (including 7 of the top 8 per comScore Media Metrix) – more than any other ad inventory optimization platform.
“PubMatic is uniquely positioned to take advantage of tremendous opportunities to improve how online publishers and ad networks work together, for the benefit of all involved, including web site visitors,” said Naren Gupta, managing director at Nexus India Capital. “We are thrilled to be working with the PubMatic management team to help them build a terrific business.”
Web publishers using PubMatic have seen revenues increase by anywhere from 30 to 150 percent in a matter of days. For example, BikerOrNot (www.bikerornot.com), a leading social network for motorcycle enthusiasts worldwide, is using PubMatic to maximize revenue across multiple ad networks and to find the optimal color scheme for text ads that maximize visitor conversions. BikerOrNot has seen up to 150 percent revenue increase since implementing PubMatic.
“PubMatic has proven that it can increase publishers' revenues while delivering thousands of qualified publisher leads to ad networks,” said Rajeev Goel, co-founder and general manager of PubMatic. “This most recent investment will allow PubMatic to make these benefits available to thousands more publishers and hundreds more ad networks. Nexus India Capital's investing philosophy and success in both Internet and media investments makes them an ideal partner in this venture.”
The PubMatic public beta is open to all Web publishers, regardless of geography or company size. Signing up is simple and free: publishers can visit www.pubmatic.com/signup to get started in minutes.
PubMatic is the world's first service that increases web publishers' revenue by automating and optimizing ad serving decisions. More than 1,500 publishers use PubMatic to significantly increase their ad sales revenue by optimizing across leading ad networks such as Google AdSense, ValueClick, Advertising.com, BlueLithium, and many more and by using sophisticated algorithms to optimize the layout of text ads. PubMatic is a service of advertising company Komli and is venture backed by Nexus India Capital, Draper Fisher Jurvetson, and Helion Ventures. Find out more at www.pubmatic.com