Purchasing Power Names New CFO

Purchasing Power, an Atlanta-based company backed by Rockbridge Growth Equity, has named Scott Rosenberg as Chief Financial Officer. Rosenberg worked previously as CFO of ecommerce and marketing company of GSI Commerce.

Purchasing Power has appointed Scott Rosenberg as Chief Financial Officer. Rosenberg will be joining Richard Carrano, President & Chief Executive Office, Scott Wheeler, Chief Operating Officer, and Elizabeth Halkos, Chief Marketing Officer on the company’s leadership team.


Prior to joining Purchasing Power, Mr. Rosenberg served as the CFO of GSI Commerce, a leading ecommerce, multichannel, and marketing services company as part of eBay, Inc. where he was part of the leadership team that grew the company revenues from several hundred million to approximately $1.8 billion in an eight year span. His operational experience coupled with his strategic planning, thinking and financial acumen were crafted in a host of highly recognizable brands and companies such as J. Crew, Lenox, Pillsbury (now part of General Mills) and HJ Heinz.


“Scott brings Purchasing Power diverse management experience cultivated through leadership roles within finance, marketing, and operations,” said Richard Carrano, Purchasing Power President and CEO. “His experience leading other high-growth companies will prove invaluable as Purchasing Power embarks on our next stage of growth and expansion.”


Rosenberg holds an MBA in finance from The American University and a bachelor’s degree in finance and management from Long Island University. He also serves on the board of the Institute of Management Accountants.


“I am excited about the opportunity to join Purchasing Power and helping drive the company in its pursuit to define and lead the voluntary benefits category with a customer-centric approach,” said Scott Rosenberg, Purchasing Power Chief Financial Officer. “I believe the combination of broad and expanding consumer products and services offerings that enhance an employee’s lifestyle and productivity, coupled with easy to use technology and payment solutions, enable Purchasing Power to deliver a superior customer experience and provide employers with a differentiated employee benefits program to help attract and retain talent to their organizations. Having managed and led other high-growth opportunities in the past, I believe Purchasing Power has accomplished a tremendous amount to date as a company, yet is just on the cusp of an industry-changing opportunity.”


Purchasing Power is the premier employee purchase program that helps employees buy name-brand products such as computers, electronics, home appliances and furniture through the convenience of payroll deduction. Since January 1, 2012, Purchasing Power has increased its workforce by 30 percent, in support of the current and projected business growth, and has added capabilities and scale within all core functional areas.


About Purchasing Power, LLCHeadquartered in Atlanta, GA, Purchasing Power, LLC was founded in 2001 and offers customers an alternative to purchase a variety of high-ticket products and pay for them over 12 months through payroll deduction. Purchasing Power differentiates itself from traditional e-commerce retailers through its unique payment plan value proposition, strategic benefit broker partnerships, internal marketing expertise and superior customer service. Purchasing Power is a Rockbridge Growth Equity, LLC Company. For more information, visit www.PurchasingPower.com .


About Rockbridge Growth Equity, LLCRockbridge Growth Equity, LLC is a private equity firm that invests in financial and business services, consumer-direct marketing, and sports, media & entertainment industries. Based in Detroit, Michigan, Rockbridge owns equity stakes in Connect America, My Insurance Expert, Account Now, Protect America, Northcentral University, One on One Marketing and One Reverse Mortgage, and is affiliated with other leading businesses in its target sectors including Quicken Loans, the Cleveland Cavaliers, Title Source, Fathead, Xenith and ePrize.