PwC US has acquired Seattle-based Ant’s Eye View, a boutique social media strategy development and consulting firm. AEV consultants will join PwC Advisory’s existing social and digital professionals to help companies create and execute effective social media and digital marketing strategies.
Greene Holcomb & Fisher LLC is pleased to announce that PwC US has acquired Seattle-based Ant’s Eye View (“AEV”), a premier boutique social media strategy development and consulting firm. AEV consultants will join PwC Advisory’s existing social and digital professionals to help companies create and execute effective social media and digital marketing strategies. Former AEV founders, Chief Executive Officer Sean O’Driscoll and Chief Innovation Officer Jake McKee, have joined PwC as principals. GH&F served as the exclusive financial advisor to Ant’s Eye View.
“Throughout the process, PwC showed itself to be an ideal partner for the team at AEV. Both functionally and philosophically, the two companies were immediately on the same page and the deal team at PwC did an excellent job closing the transaction quickly and efficiently. This acquisition strengthens PwC’s social media strategy and digital marketing capabilities and adds tremendous value to AEV’s ability to reach large companies and create ‘social enterprises’ that engage customers and employees” said Tom Newell, Managing Director of Greene Holcomb & Fisher.
AEV has a current roster of Fortune 500 clients who will benefit from the pending transaction by gaining access to PwC’s extensive range of business and industry professionals around the world. The acquisition reflects PwC’s continued commitment to invest in building depth in areas that meet the needs of its clients, addressing their most pressing business challenges with innovative solutions.
“GH&F did an excellent job working with us to understand our business then approaching the right buyers to find the partner that would allow us to continue to grow and build lasting client relationships. The GH&F team then worked diligently to help us negotiate and close the transaction with PwC. We’re excited about the result and look forward to teaming with our new colleagues,” said Sean O’Driscoll, former CEO of AEV and now a PwC principal.
About Ant’s Eye View
Founded in 2009, Ant’s Eye View is a leading social media strategy development and consulting firm that helps guide mid- to large-size companies through the process of transforming customer experience and brand engagement by activating and embedding “customer voice” into all aspects of a company’s social business. The firm’s clients include Google, Microsoft, Intuit, Cisco, Procter & Gamble, Jack-in-the-Box, Wells Fargo, Starbucks, AT&T and Nordstrom. AEV currently has offices in Seattle, San Jose and Austin.
About PwC’s Advisory Practice
PwC’s Advisory professionals help organizations improve business performance, respond quickly and effectively to crisis and extract value from transactions. They understand their clients’ industries and unique business challenges and look across the entire organization – focusing on strategy, structure, people, process and technology – to help clients build their next competitive advantage.
About Greene Holcomb & Fisher LLC
Greene Holcomb & Fisher, with offices in Minneapolis, Phoenix, Seattle and Atlanta, is an investment banking firm that specializes in mergers and acquisitions, private placements and financial advisory services for the middle market. At GH&F, we blend our experience from nationally prominent investment banks, New York Stock Exchange-listed companies and leading law firms with senior-level attention and entrepreneurial ingenuity to deliver creative services to high quality companies.