Responsys Acquires Loyalty Matrix

Responsys Inc., a Redwood City, Calif.-based provider of on-demand email and marketing automation solutions, has acquired Loyalty Matrix, a San Francisco-based provider of predictive analytics and contact optimization solutions. No financial terms were disclosed. Responsys has raised around $62.4 million in VC funding since 1998, from firms like Accel Partners, Foundation Capital, Lighthouse Capital Partners, RB Webber & Co., RSA Capital, Redpoint Ventures, Sigma Partners and Windspeed Ventures.