Rincon Venture Partners leads $4 mln seed round for Conversion Logic

Los Angeles-based advertising attribution startup Conversion Logic has secured $4 million in seed funding. Rincon Venture Partners led the round with participation from other investors that included Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures.

PRESS RELEASE

April 08, 2015 12:05 PM Eastern Daylight Time

LOS ANGELES–(BUSINESS WIRE)–Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today it has closed a $4 million seed round of funding led by Rincon Venture Partners. Other investors in the round include Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic previously raised $1.1 million in funding from founding investors including Brian Baumgart (Co-founder/CEO of Gradient X – acquired by Singtel), Kim Perell (CEO of Adconion Direct – acquired by Singtel), Evan Rifkin (Co-founder/CEO of Burstly – acquired by Apple) and Clark Landry (Co-founder/Chairman of Shift).

Founded by a team of attribution industry veterans, Conversion Logic brings a new approach to solving the complexities of cross-channel attribution with its robust, yet easy to use SaaS platform. Delivering actionable insights in real-time rather than days or weeks, the Conversion Logic platform empowers CMOs, brand leads and media practitioners to make fast and accurate decisions in managing their multi-channel campaigns around the world. Conversion Logic is untethered from any media entity influence, allowing brands to holistically measure their entire digital ad spend in a media agnostic environment.

“Conversion Logic takes the complexity out of attribution while utilizing the most advanced science to power our results,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “Today’s funding represents the next step in our mission of providing brands and media practitioners with the most effective and actionable attribution platform available.”

Powered by leading data science and machine learning, the Conversion Logic platform distills complex results into easily digestible insights through its smart and intuitive dashboards. The company will use today’s funding to invest in product and technology development, engineering and client services. Conversion Logic was co-founded by Testwuide and company COO Alison Lohse.

“Conversion Logic makes cross-channel attribution easier and faster than it’s ever been before, providing accessible intelligence across all devices and marketing channels,” said Jim Andelman, managing partner at Rincon Venture Partners. “There’s a huge demand for accurate and effective attribution products, and the Conversion Logic team has the experience and vision to capture a large segment of this fast growing market.”

About Conversion Logic
Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time rather than days or weeks, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures.