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Riverside buys Sound Marketing Concepts

The Riverside Company has acquired Sound Marketing Concepts as an add-on to its Spectrio platform. No financial terms were disclosed. Based in Rowley, Massachusetts and Rocky Hill, Connecticut, SMS is a provider of on-hold marketing messaging services focused on the healthcare industry.


The Riverside Company has completed an add-on to Spectrio LLC with the acquisition of Sound Marketing Concepts (SMC). SMC provides on-hold marketing messaging and related services with a focus on the healthcare market. Spectrio is a provider of on-hold messaging and digital signage managed services.

“SMC has a solid footprint in New England. This acquisition makes Spectrio a bigger and better company,” said Riverside Principal Peter Tsang. “Existing SMC customers will also benefit from Spectrio’s deeper capabilities and its additional service offerings.”

Riverside invested in Oldsmar, Florida-based Spectrio in October 2014 and plans to continue working with its strong management team to further expand the company through organic growth and more add-ons.

“Spectrio had a proven strategy for successfully integrating add-ons prior to Riverside’s investment, and we are excited about working with Riverside to continue building the company organically and through valuable add-ons,” said Spectrio CEO Aaron Kleinhandler.

Working with Tsang on the transactions for Riverside were Partner Chris Jones, Senior Associate Max Moehlmann, Associate Linda Xu and Operating Partner George Benson.

About The Riverside Company
The Riverside Company is a global private equity firm focused on acquiring and investing in growing businesses valued at up to $250 million (€200 million in Europe). Since its founding in 1988, Riverside has invested in more than 380 transactions. The firm’s international portfolio includes more than 75 companies.