Riverside to make majority investment in hospitality software company Guestline

The Riverside Company agreed to make a majority investment in UK-based Guestline Ltd, a provider of software for the hospitality sector. Financial terms of the transaction were not disclosed.

Jones Day was Riverside’s legal adviser, and BDO acted as financial adviser. Pinsent Masons was Guestline’s legal adviser, and Altium and Grant Thornton were financial advisers.


The Riverside Company has entered a definitive agreement to invest in Guestline Limited (Guestline), a leading provider of mission critical software for the hospitality sector. The transaction is expected to close imminently.

Guestline is based in Shrewsbury, UK, and serves a broad customer base of independent hotels, hotel chains, pub companies and serviced apartments; delivering proprietary hospitality software solutions via the cloud. Guestline’s services essentially pay for themselves by driving up occupancy, average room rate and yield. Guestline is a trusted partner for properties in 20 countries across four continents.

Guestline’s range of products cover all areas of hospitality and hotel management, including property management software, channel distribution, digital marketing, payment card industry compliance and electronic point-of-sale systems.

“Guestline’s products are proven to seamlessly and easily generate revenue for customers,” said Riverside Partner Martin Scott. “It is an exceptional platform for growth, as the company has strong expansion potential both in its home market and internationally. We are excited to partner with a top class management team to help deliver the next phase of growth.”

Upon completion, Riverside plans to help Guestline deepen its penetration of the UK market, use its global team to help Guestline grow internationally, and invest in new technologies to add new products and ensure Guestline continues to be an industry leader. Riverside will also seek to expand the company through add-on acquisitions.

Guestline CEO Phil Davidson is enthusiastic about working with Riverside.

“We have found the right partner in Riverside to support the next phase of our growth,” said Davidson. “Riverside will help Guestline further increase the pace of improvements for customers by delivering new services and retaining our cutting-edge technology advantage, which will also drive growth both in the UK and internationally.”

Riverside has extensive experience in its Software Industry Specialization, having completed more than 60 investments in the sector.

Working with Scott on the deal for Riverside were Vice Presidents Tommy Seddon, Marcin Goszyk and Associate Alicia Wnorowski. Seddon also sourced the deal for Riverside.
Jones Day (legal) and BDO (corporate finance) advised Riverside on the transaction. Altium (corporate finance), Pinsent Masons (legal) and Grant Thornton (commercial and tax) advised Guestline.

About The Riverside Company
The Riverside Company is a global private equity firm focused on making control and non-control investments in growing businesses valued at up to $300 million. Since its founding in 1988, Riverside has invested in more than 420 transactions. The firm’s international portfolio includes more than 80 companies.