RLH Equity-backed RGM Group names Baxter as CEO

RLH Equity-backed RGM Group, an interactive media company, has hired Alex Baxter as chief executive officer. Prior to RGM, Baxter worked as chief digital officer and chief media officer for Competitor Group, a private equity-backed sports media and events business.

Press Release

RGM Group has hired digital media veteran, Alex Baxter, as CEO. Backed by RLH Equity, the move comes as RGM prepares to grow and diversify its interactive media business.

Founded in 2004, the company has experienced steady growth by connecting hundreds of premium brands with high-value consumers online. RGM Alliance, the company’s core business, is made up of hand-selected publishers that offer a brand-safe environment and fuel high-impact interactive programs at scale. RGM has effectively built a successful and profitable niche by leading with transparency and becoming a key partner to premium brands looking for a one-of-a-kind approach in a vast digital space.

As a senior digital executive, Baxter brings 14 years of experience in digital sales and marketing, business development, strategic alliances, distribution, and operations management. Prior to joining RGM, Baxter served as the Chief Digital Officer and Chief Media Officer for Competitor Group, a private equity backed sports media and events business that owns and operates digital properties, print magazines, a book publisher, and a global series of endurance sports events.

“RGM is in a unique position to deliver highly targeted consumer experiences for premium brands across a wide swath of the digital ecosystem,” commented Baxter. He adds that, “through exclusive partnerships with leading digital publishers, an online alliance that reaches over 140 million monthly users, experiential marketing events, and creative agency services, the business provides a holistic approach to delivering a high impact message to consumers.”

In making the announcement J. Christopher Lewis, Co-Founder of RLH Equity, said: “…[Alex’s] leadership and commitment to customer satisfaction, along with his innovative approach to creating mutually beneficial partnerships between publishers and advertisers, will help drive the company to new heights. Alex has been extremely successful in all of his prior endeavors and we believe that RGM will be the next beneficiary of his leadership and vision.”

With Baxter’s vision; RGM’s exclusive partnership with OpenTable; Top 50 rank on ComScore’s list of Internet properties by audience size; full suite of media offerings; and offices in Santa Monica, San Francisco, New York, and London; RGM has built the infrastructure to continue providing revenue-generating solutions for their clients.
To learn more about RGM’s unique approach, visit www.RGMGroup.com.