Rosetta Buys LEVEL Studios

Rosetta, which is backed by Lindsay Goldberg, has acquired LEVEL Studios, a digital market and technology services agency. Financial terms were not announced. Rosetta is a large digital ad agency. News of the deal was disclosed by AdMedia Partners, which acted as financial advisor to LEVEL Studios.


M&A firm AdMedia Partners today announced that it acted as exclusive financial advisor to LEVEL Studios, a leading digital marketing and technology services agency, in its acquisition by Rosetta, the largest independent interactive agency in the country.

LEVEL Studios, which is on track to book $45 million in revenues this year, propels Rosetta’s 2010 revenues to $215 million and places Rosetta among the top five digital advertising agencies in the United States.

LEVEL Studios is a digital marketing, product development and user experience agency that has developed a cutting edge expertise in creating personally relevant total user experiences through the interplay of branded content, technology platforms and connected devices (e.g. computers, mobile devices, TVs). LEVEL’s client list includes Hewlett-Packard, Cisco, Apple, Toyota, Micron and RIM. The Company has 215 employees located over three California offices.

LEVEL is the second interactive agency that AdMedia has represented in an acquisition by Rosetta, which is backed by the private equity group Lindsay Goldberg. In July 2008, Rosetta acquired AdMedia client Brulant, which at the time had revenues of over $50 million.

About AdMedia Partners

AdMedia Partners is a leading M&A advisor that provides middle market mergers and acquisition advisory services to digital and traditional media, marketing and information businesses. Founded in 1990 and located in New York City, the firm has completed over 175 transactions worth over $7 billion since 1999. For more information about AdMedia Partners, please visit

About Rosetta

Rosetta is the largest and fastest growing independent interactive agency in the US and is ranked by AdAge among the top ten digital agencies in the country. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers’ wants and needs and then connecting with them in the most innovative and personally relevant way across all touch points and over time.

Rosetta’s unique combination of a patented approach to segmentation, called Personality® Segmentation; industry leading depth in technology across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise in the Healthcare; Retail & Consumer Products; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets have attracted many of the nation’s leading brands. The agency’s clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in healthcare; Coach, Express, Jos. A. Bank, OfficeMax, Rogers Communications and Valvoline in the retail sector; Citizens, M&T and Nationwide in financial services; Marriott in travel and leisure and Microsoft and T-Mobile in communications, media and technology.

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto.

For more information, visit

About LEVEL Studios

LEVEL delivers integrated marketing and product development for global brands. Through the interplay of branded content, technology platforms and connected devices, LEVEL designs a total user experience that amplifies the relationship between brand and consumer. At LEVEL, our methodology is proven; our behavior is adaptive.

For more information, visit