Former Fox Interactive chief Ross Levinsohn last month teamed up with private equity firm General Atlantic, to roll up digital media companies via a platform called Velocity Investment Group. Now Matt Marshall is reporting that Levinsohn is nearing an earlier-stage agreement with ComVentures, the Silicon Valley venture shop that has taken its fair share of hits here and elsewhere.
Marshall does not say whether or not former AOL honcho Jonathan Miller is involved, as he is with the General Atlantic deal.
I’ve made some calls on this, and learned that ComVentures and Levinsohn have been in talks for more than six months. In fact, ComVentures limited partners learned about it this past spring, albeit without Levinsohn’s name being disclosed — “just a ‘big name’ digital media guy,” an LP explains.
But, to make matters kinda confusing, Levinsohn told Marshall that there isn’t any formal tie with ComVentures in the works. Could this become a he-said/he-said like the “Cliff Higgerson is returning to ComVentures” situation?
My guess is that Levinsohn is just being coy, but we’ll probably find out for sure on October 18, when ComVentures holds its annual meeting…