Roth Capital taps Gerson as MD and co-head of consumer investment banking

Roth Capital Partners has named Hershel Gerson as managing director and co-head of consumer investment banking.

Roth Capital Partners has named Hershel Gerson as managing director and co-head of consumer investment banking. Most recently, Gerson was CEO and managing director at ELLO Capital.


NEWPORT BEACH, Calif., October 22, 2020 /BusinessWire/ — Roth Capital Partners (ROTH),, a full service investment bank focused on serving growth companies and their investors, today announced that Hershel Gerson has joined the firm as Managing Director and Co-Head of Consumer Investment Banking. Mr. Gerson will partner with Paul Zaffaroni to lead the Consumer Investment Banking Group.

“Hershel is an experienced consumer banker with over 20 years of deal experience, closing over 55 transactions worth over $30 billion. We are excited to have him join our team and build on his strong background and focus on the health and wellness industry. We continue to take advantage of opportunities for expansion by adding professionals in sectors which we believe are aligned with our small cap growth focus,” stated Byron Roth, CEO of Roth Capital Partners.

“I look forward to joining Roth, a firm that I have watched grow their small-cap Consumer franchise during my years in the business,” said Mr. Gerson. “I look forward to working with Paul to continue the growth in the health and wellness sector and supporting entrepreneurs that are eager to take advantage of changing consumer attitudes, behaviors and purchasing habits post COVID.”

Most recently, Mr. Gerson was the CEO and Managing Director at ELLO Capital. Prior to joining ELLO, he was a Managing Director leading Consumer Coverage at Macquarie Capital focused on Food and Beverage, HPC and Restaurant sectors and prior to that was the West Coast Team Leader for BNP Paribas’ Merchant Banking Group. Mr. Gerson began his investment banking career at Credit Suisse in Los Angeles, where he spent approximately 10 years initially within the Financial Sponsors Group and later leading West Coast Retail and Consumer Coverage. He graduated from University of Texas in Austin with a BBA and Masters in Public Accounting and received his MBA from the Anderson School at UCLA.
Mr. Gerson will be joined by an exceptional team who previously worked with him at ELLO Capital, including Danny Hurwitz (Managing Director, Investment Banking), JB Mitchell (Vice President, Investment Banking), and Evan Zaransky (Analyst, Investment Banking).

Since 2010, Roth has been involved in over 130 transactions for its Consumer clients with a total transaction value of over $9 billion, which includes 50 M&A and Advisory assignments. (Source: Roth Capital Partners | as of 10.21.20)

Roth assisted in the formation of Rx3 Growth Partners, an influencer-backed growth fund investing in consumer brands.

About Roth Capital Partners, LLC
Roth Capital Partners, LLC (ROTH), is a relationship-driven investment bank focused on serving emerging growth companies and their investors. As a full-service investment bank, Roth provides capital raising, M&A advisory, analytical research, trading, market-making services and corporate access. Headquartered in Newport Beach, CA, Roth is privately-held and employee owned, and maintains offices throughout the U.S. For more information on Roth Capital Partners, please visit