Rubicon invests in Tendril

Rubicon Technology Partners has made a majority investment in Colorado-based Tendril, a provider of home energy management solutions to the utility industry. No financial terms were disclosed. Morgan Stanley Alternative Investments and ZOMA Capital joined Rubicon with minority investments. Canaccord Genuity was the financial adviser to Tendril on the transaction.


BOULDER, Colo.–(BUSINESS WIRE)–Tendril, a leading provider of Home Energy Management (“HEM”) solutions to the utility industry, has secured a majority investment from Rubicon Technology Partners (“Rubicon”), a private equity firm specializing in enterprise software companies. Morgan Stanley Alternative Investments and ZOMA Capital are joining Rubicon with minority investments. The funding will be used to accelerate Tendril’s growth through technology innovation, sales expansion and the pursuit of acquisition opportunities.

“We are seeing tremendous uptake of our HEM platform. In 2018, more utilities chose Tendril than any other industry player,” said Adrian Tuck, CEO, Tendril. “Receiving this investment is proof the industry needs our technology and we are at the beginning of an explosive growth period. Partnering with Rubicon allows us to continue to innovate and expand our industry-leading platform, and support our customers for years to come.”

Built over 10 years with more than $100 million in investment, Tendril’s HEM platform is the industry’s most powerful software platform spanning consumer engagement all the way through to revolutionary smart home orchestration. It is proven to help utilities engage increasingly discerning customers, activate them to purchase energy-related products and services, and orchestrate energy usage through devices like smart thermostats and smart speakers. The Tendril Platform contains advanced analytics on more than 123 million homes and is used to execute Behavioral Energy Efficiency (BEE), Customer Engagement, and Demand Management programs by the largest utilities in the world, including 5 of the top 10 in the United States – American Electric Power (AEP), Consolidated Edison (ConEd), Duke Energy, Public Service Enterprise Group (PSEG) and Xcel Energy.

“With a mission-driven culture, world-class technology and passionate customers, Tendril is ready to become the clear leader in the HEM market,” said Steve Carpenter, Partner, Rubicon. “The company’s track record of winning new customers and supporting some of the largest utility programs in the country provides an excellent foundation for growth, and this investment will allow Tendril to continue to distance itself from competitors.”

Canaccord Genuity was the exclusive financial advisor to Tendril in connection with this transaction.

About Tendril
Tendril is changing the way the world uses energy. Our data analytics on more than 123 million homes creates new business opportunities for any product or service provider connected to the home. Today, this includes electric and gas utilities, and energy retailers. Built over more than a decade, the Tendril Platform delivers real-time, ever-evolving data about the home and how people use energy in it. These rich insights help our customers improve customer acquisition, increase engagement and orchestrate home energy experiences. For more information, please visit and follow us on Twitter at @Tendril.

About Rubicon Technology Partners
Rubicon Technology Partners invests in enterprise software companies with proven products and talented management teams to help grow and scale their businesses. Rubicon enables companies to adapt to the changing requirements of their businesses as they grow and scale using a proven set of proprietary processes, best practices and a portfolio-wide engagement model called RTP Change Management™. With offices in Menlo Park, CA and Stamford, CT, Rubicon has over $850 million in cumulative capital commitments. For more information, please visit

About Morgan Stanley Alternative Investment Partners
Morgan Stanley Alternative Investment Partners, an investment team within Morgan Stanley Investment Management, was established in 2000 and specializes in delivering the full breadth of private markets solutions to a global client base. Since inception and as of September 30, 2018, the private markets team has invested over $15 billion in a variety of multi-manager private markets strategies, including primary fund investments, co-investments, secondaries, impact investment strategies, and bespoke solutions.

About ZOMA Capital
ZOMA Capital is the investment arm of the family office of Ben and Lucy Ana Walton, based in Colorado. ZOMA Capital invests in a broad range of market-based sustainable solutions advancing energy, water, and regional economic resiliency in Chile and Colorado. Its global investment portfolio spans multiple asset classes and sectors with an emphasis on addressing environmental and social challenges.