After being carved from GSI Commerce in the wake of that startup’s sale to eBay, Boston-based online shopping site RueLaLa has
received about $22 million of funding issued new stock options to a number of undisclosed parties, according to a federal filing. In March 2011, when eBay bought GSI Commerce, RueLaLa was sold back to GSI CEO Michael Rubin as part of a package that included more investment from eBay. A RueLaLa representative did not comment further.
VIEW THE FILING HERE.