Saban Brands Appoints Sorensen President of The Playforge

Saban Brands has appointed Jack Sorensen as president of The Playforge, the company’s mobile social games division based in San Francisco. Sorensen will be responsible for overseeing the development of uniquely charming character-based mobile games for mass audiences.

PRESS RELEASE

Saban Brands has appointed Jack Sorensen as president of The Playforge, the company’s mobile social games division based in San Francisco. Sorensen will be responsible for overseeing the development of uniquely charming character-based mobile games for mass audiences. Sorensen will also lead efforts to expand, promote, and monetize The Playforge’s digital IP, including its flagship mobile title Zombie Farm, through transmedia extensions within traditional media, licensing and merchandising.

“We look forward to Jack’s expertise and insights on our plans to deliver a steady stream of new games, new intellectual properties and new strategic collaborations this year”
“Jack brings a wealth of experience in gaming and digital entertainment that will be a tremendous asset to Saban Brands as we work toward our goal of further expanding our reach from online and television to mobile,” said Elie Dekel, president of Saban Brands. “His extensive experience combined with his recent work as an entrepreneur and advisor in the mobile game industry make him uniquely suited to take The Playforge to the next level.”

A seasoned executive with more than 20 years of game industry experience in both public and private companies, Sorensen brings proven skills in building and managing high growth businesses in technology and entertainment. Sorensen has managed some of the biggest brands in interactive gaming, including Star Wars, Indiana Jones, Pixar (six films), Dreamworks (two films), The Sopranos, UFC, Marvel and numerous original properties.

“We look forward to Jack’s expertise and insights on our plans to deliver a steady stream of new games, new intellectual properties and new strategic collaborations this year,” said Vince McDonnell, co-founder of The Playforge.

“I am honored to have been provided with the opportunity to further grow such a talented studio’s leadership position in the digital space,” said Sorensen. “Saban Brands has undertaken ambitious initiatives to expand its digital footprint in the last year and I am excited to continue that momentum in the months to come.”

Sorensen previously served as executive vice president of Worldwide Studios at THQ, Inc., a prominent video game developer and publisher, where he was responsible for overseeing all product development, business development and development acquisitions. During his time at THQ, Sorensen managed the product slate that supported more than $1 billion in revenue.

Prior to his role at THQ, Sorensen served as an executive in residence at Crosspoint Venture Partners, a leading technology venture capital firm, and as president at LucasArts Entertainment, where he grew its electronic games business into a Top 5 domestic publisher.

About The Playforge

The Playforge is a pioneer and leader in the mobile social games space and was one of the first iOS developers to sell virtual currency redeemable for virtual goods. Known for its internationally acclaimed game Zombie Farm, The Playforge specializes in developing uniquely charming character-based games for general audiences. As of the end of 2011, Zombie Farm was the No. 1 top grossing free-to-play application of all time and was in the Top 10 grossing iPhone apps on Apple’s iTunes Rewind in both 2010 and 2011. The Playforge is an affiliate of Saban Brands.

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. SB’s portfolio of properties currently includes Power Rangers, Paul Frank, Vortexx, Zui.com, The Playforge, Julius Jr., Digimon Fusion and Popples.

Contacts

Saban Brands
Kelsey Lynch, 310-203-5875
KLynch@sabanbrands.com