U.S. enterprise cloud computing business Salesforce.com has topped up the latest financing round of Introhive Inc, a Fredericton, New Brunswick-based social selling platform. Combined with other funds provided in recent months by existing investors, including Build Ventures, CIT GAP, Fortify VC, Growthworks Atlantic Venture Fund and New Brunswick Innovation Foundation, the round is now estimated by TechVibes to total $5 million. Investment proceeds will be used to accelerate growth and expand sales and marketing activities.
Social Selling Platform, Introhive, Announces Expansion of Latest Funding Round
WASHINGTON, Oct. 2, 2013 /PRNewswire/ — Introhive today announced it has expanded its latest funding round, adding Salesforce.com to its list of prior investors including Build Ventures, CIT GAP, Fortify VC, Growthworks Atlantic and NBIF.
The Introhive platform is experiencing strong traction with customers who see clear ROI in the product. This investment will be used to accelerate business growth and expand sales and marketing activities to reach and attract more customers.
Introhive makes social selling real for companies. The software as a service application analyzes a company’s employee communications in a private and secure fashion, while layering on social connections to create an enterprise-wide view of existing relationships with customers and prospects. Introhive increases effectiveness within the entire sales process by leveraging this relationship knowledge to improve sales hiring, prospecting, territory assignment, renewals and lead scoring.
“We think social selling is about effectively leveraging the strength of enterprise relationships and managing them in a practical way that brings results,” commented Jody Glidden, co-founder and CEO. “Our customers are seeing great value from the platform. This investment will help us get it in front of more like-minded companies sooner.”
This funding news builds on a number of recent announcements by Introhive. These include the launch of Introhive in the Salesforce AppExchange as well as the acquisition of several new enterprise customers. Introhive has also been named as a semi-finalist of the CRM Idol awards and to the shortlist for PwC’s Vision to Reality awards.
Introhive makes social selling real. By gaining an enterprise wide view of their relationships companies improve their sales process from end to end. Introhive helps them hire, plan, sell and manage accounts better. Introhive is an enterprise-focused, cloud computing company that was founded in 2012. For more information visit http://www.introhive.com.
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