School of Rock Raises Growth Equity

The Paul Green School of Rock Music, operator of 49 performance-based rock music schools, has received a growth equity investment from Sterling Partners. No financial terms were disclosed.


The Paul Green School of Rock Music (or “School of Rock”), recognized for changing the way music is taught in America, today announced that it has received a growth capital investment from Sterling Partners. The capital will be used to provide the resources, systems and tools necessary to build additional performance-based music schools to serve the growing interest from students around the country. The investment will also help enhance the company’s brand and fine tune the consumer experience.

Sterling Partners, a leading private equity firm with core competency in education, helped build Sylvan Learning Centers into a top tier national brand. Their investment in School of Rock demonstrates the belief they have in the brand and its future growth and development potential.

The Paul Green School of Rock Music first opened its doors in Philadelphia in 1998 and has since grown to 49 schools (both company-owned and franchised) around the country. Considered the original and premier performance-based rock music school, the School of Rock offers an innovative program that includes both private lessons and performance-based teaching that generates dramatic results and high consumer appeal. The students from School of Rock have performed in front of two million people in shows coast to coast, including both community-based concerts and a national touring group, the School of Rock All-Stars. The School of Rock All-Stars have performed with Eddie Vedder, Alice Cooper, Ann Wilson, Peter Frampton and Perry Farrell and have served as the back-up touring band for Jon Anderson of Yes.

The growth capital investment from Sterling Partners forecasts a bright future for the business, according to School of Rock CEO Matt Ross, “I am extremely excited about our new partnership with Sterling. The financial investment is vital but Sterling is also known for providing intellectual capital and strategic resources that will go a long way in helping us develop a world-class brand. Our customers, our franchise operators and our employees will all see a measurably improved system in the near term and a company that is committed to innovation and the highest quality service over the long term.”

Founder Paul Green added, “I am proud to partner with an investment firm that has shown the ability to grow businesses to their full potential while keeping them true to their original vision. Thanks to Sterling Partners, we will now be able to give the gift of rock to children all over the country—and eventually the world.”

“In School of Rock, we see an innovative, differentiated and proven method of inspiring children to pursue a passion for music,” commented Sterling Partners Principal, Shoshana Vernick. “Paul Green and Matt Ross have done an excellent job laying the foundation of this business. We believe with Sterling’s partnership, the current business is poised to achieve significant growth, and deliver the gift of music to students for years to come.”

About The Paul Green School of Rock Music

The Paul Green School of Rock Music is the original and premier performance-based rock music school in the country for kids. Founded on Green’s original program of weekly, individualized instruction sessions augmented by rigorous group rehearsals, The Paul Green School of Rock Music has perfected a method that effectively motivates students to practice. Founded in 1998, The Paul Green School of Rock Music was the subject of the documentary Rock School and served as the apparent inspiration for the Jack Black hit comedy, School of Rock. For further information, please visit:

About Sterling Partners

Sterling Partners is a private equity firm with a 25-year history of generating superior returns. With approximately $4 billion of capital under management, the firm invests in industries with positive, long-term trends and provides ongoing support with a diverse and balanced team of industry veterans, operators, investors, strategy experts, and human capital professionals. Sterling has offices in Chicago and Baltimore. For more information, please visit