Somehow, Segway managed to create a vehicle that’s even more ridiculous looking than its namesake product. The company, which has $175 million in venture backing, yesterday announced its partnership with GM to make what they call “a two-wheeled, two-seat electric vehicle designed to be a fast, safe, inexpensive and clean alternative to traditional cars and trucks for cities across the world.”
As someone who rides a different two-wheeled urban alternative to cars (ahem, a bicycle), I have to say this thing looks like it’d only make traffic more chaotic, confusing, and dangerous (watch a CNBC video below). It looks a bit like those electric auto rickshaws that add to the chaos of East Asian street traffic.
Of course, I have always been a bit of a skeptic when it comes to trendy consumer-facing companies. And at a $6,000 price point (and countless Arrested Development gags), the Segway scooter never quite caught on as a trend, let alone a practical vehicle. Yet the company has managed to stay afloat, relying on revenue from police squads. The new vehicle will cost around the same, which is, after all, cheaper than a car. In a recession, that may be a smart play, but by the time this thing gets rolled out, that whole recession thing will be so last year.
Earlier: Speaking of Trendy Companies