Serent Backs Astonish Results

Serent Capital, the San Francisco-based VC investor, backed Astonish Results, a digital marketing firm, with a fresh round of capital. Specifics on the investment were not publicized.


Serent Capital Invests in Astonish Results, a Leading Provider of Digital Insurance Marketing and Industry Lead Management Solutions

San Francisco, CA (October 5, 2011) — Serent Capital, a growth equity firm focused on investing in rapidly expanding businesses, announced today an investment in Astonish Results, a premier provider of Digital Marketing and lead management solutions for independent insurance agencies. Since its founding in 2006, Astonish Results has redefined how independent insurance agencies Find, Sell, and Keep new clients.

“We are very excited about Serent’s decision to invest in Astonish. Partnering with Serent will be instrumental in continuing to develop the breadth and depth of our offerings and spurring additional growth,” said Adam DeGraide. “Serent’s team brings a deep expertise in the insurance and technology industries. With Serent’s backing, we look forward to investing further in our company’s people, products, and services to support our rapidly growing customer base.” DeGraide, co-founder and CEO of Astonish, previously built and sold BZ Results, the leading provider of Digital Marketing solutions to the automotive dealership industry.

Serent’s principals have substantial experience in the insurance technology industry, which led to its decision to invest in Astonish and will support the Company going forward. “Independent agencies are the bedrock of the insurance industry. As customers migrate from ‘Main Street’ to ‘Google-street’ to look for insurance options, Astonish is ensuring that those independent agencies continue to succeed at what they’ve always done – providing their customers with great advice and well-tailored risk management solutions. The results are truly amazing, as Astonish is seeing their insurance agency customers increase the number of new policies they are writing, increase the multi-line cross-sell rate, and increase policy renewal rates,” said Kevin Frick, co-founder and General Partner of Serent Capital. “The company’s extraordinary growth is a testament to the founders’ vision and execution to date. We are excited to be partnering with the company to support continued growth and innovation.”

For more information about Astonish Results please visit

About Astonish Results
Headquartered in Warwick, Rhode Island, Astonish Results is the premier provider of digital insurance agency marketing and lead management solutions – for independent insurance agencies primarily operating in the Property & Casualty sector. Through the company’s holistic digital insurance marketing offerings, lead management software, and high-touch customer service model, Astonish offers its agency clients the tools and support necessary to better find, sell, and keep their customers.

More information can be found at

About Serent Capital
Serent Capital invests in growing businesses that have developed compelling solutions that address their customers’ needs. As those businesses grow and evolve, the opportunities and challenges that they face evolve with it. Principals at Serent Capital have firsthand experienced at capturing those opportunities and navigating the challenges through their experiences as CEOs, strategic advisors, and board members to successful, growing businesses. By bringing our experience and capital to bear, Serent helps growing businesses thrive.

More information can be found at