Serent Capital Backs Optimal Blue

Serent Capital has invested in Optimal Blue, a mortgage technology provider. The companys was founded by Larry Huff and Ivan Darius in 2002.


Serent Capital, a private equity firm focused on investing in profitable, high growth businesses, has invested in Optimal Blue, a leading mortgage technology provider. Founded by Larry Huff and Ivan Darius in 2002, Optimal Blue is one of the leading providers of product eligibility and pricing engine (“PPE”), secondary marketing and compliance technology to the mortgage industry.
The investment culminates a multi-year search by Serent for an investment in the mortgage technology sector. “Optimal Blue has established itself as a leader in mortgage technology by building a best-in-class platform and by differentiating itself with superior data and advanced functionality. We have been impressed with the enormous value that Optimal Blue delivers to its mortgage lender customers and with its ability to continue to find innovative ways to serve its customers better,” said Kevin Frick, co-founder and General Partner of Serent Capital. “Larry and Ivan have built a very strong team and culture and we are looking forward to working with them as partners.”
“Working with a capital partner has always been in our plans” said Larry Huff, co-CEO of Optimal Blue. “We have a long-term view and, given our current growth trajectory and strong position in the market, this was the opportune time to partner with a firm that brings many additional resources to Optimal Blue. Serent has expertise in growing profitable businesses, experience in the technology sector and a hands-on approach to working with management. Serent brings a value proposition that perfectly complements our vision for Optimal Blue. We met the team at Serent several years ago and have had the luxury of getting to know each other well over the years. Our business philosophies are perfectly aligned. We couldn’t be happier about our partnership and the advantages this brings to our company.”

About Optimal Blue
Founded in 2002, Optimal Blue is a Web-based provider of managed-content, product eligibility and pricing engine technology. Based in Plano, Texas, Optimal Blue has developed a comprehensive suite of products designed to give lenders the ability to automate the management and distribution of their products, pricing and secondary marketing activities, enabling originators to then source, manage, price, lock and sell loans in a way that is efficient, accurate and easy to use. Without having to be technology experts, Optimal Blue’s solutions allow clients to leverage superior technology and content for a competitive advantage.

About Serent Capital
Serent Capital invests solely in growing, profitable businesses, delivering compelling solutions that address their customers’ needs. As those businesses grow and evolve, the opportunities and challenges that they face change continually. Serent understands those challenges, as the firm’s principals have seen them first-hand. The Serent team’s experience includes roles as CEOs, strategic advisors, and board members to successful, growing businesses. By bringing its experience and capital to bear, Serent helps growing businesses thrive. Serent is highly selective, choosing to invest in only a handful of businesses each year which ensures that all its portfolio companies receive the attention and expertise that they need.