Yogurty’s Franchising Inc, a group of Canadian self-serve frozen yogurt stores backed by Serruya Private Equity, has expanded its locations in Western Canada. Taking over Twisted Yogurt restaurants, the company has opened new stores in Alberta. Yogurty’s currently has 75 locations opened or in development across Ontario, Mexico and Costa Rica. Based in Markham, Ontario, Serruya Private Equity is a family-managed firm that oversees the retail investment activity of the Serruya family. In 2013, the firm acquired Kahala Corp with Delavaco Group.
Yogurty’s® First Major Expansion in Western Canada
Froyo® Nation Grows from One to Eight Stores in Alberta
TORONTO, ONTARIO–(Marketwired – July 30, 2014) –
With nearly 75 locations opened or in development across Canada and around the world, Yogurty’s® is a leader in the frozen yogurt category. Recently opened in Ottawa and Montreal, the Yogurty’s® franchise continues to flourish with eight new stores in Alberta.
“For over 20 years, we have worked to build brands that are fun, playful and above all delicious,” says Michael Serruya, Yogurty’s® Co-Founder and CEO. “There is certainly a market for froyo® in the Prairies, and we look to strengthen our brand awareness and store presence in this exciting region. We have a successful business model in place that will allow more people to enjoy the Yogurty’s® experience, which is having the freedom to create unique, personalized froyo® flavour combinations.”
Joining Yogurty’s® McKenzie Towne in Calgary (26 McKenzie Towne Gate SE) and the soon-to-be-open Yogurty’s® South 40 in Grand Prairie, six Twisted Yogurt restaurants are in the process of switching over to Yogurty’s® to delight taste buds all summer long, including:
Sherwood Park Emerald – Unit 500 – 5000 Emerald Drive;
Sherwood Park – #138-1020 Sherwood Drive;
Edmonton Southpark – #650-3803 Calgary Trail;
Edmonton Terwillegar – 2347 Rabbit Hill Rd;
Spruce Grove – #204,131 Century Crossing Road, Spruce Grove and;
St. Albert – 40-11 Bellerose Drive.
Taking over the popular Twisted Yogurt restaurants, Yogurty’s® will give Albertans the opportunity to experience a delectable twist on yummy frozen treats including the new Summer Coolers flavours – Classic Mojito Sorbet, Strawberry Daiquiri Sorbet and Piña Colada Froyo®. Twisted Yogurt founder Michael Bossier led the charge for frozen yogurt in Alberta.
Says Bossier, “I founded the Twisted Yogurt brand and I am delighted that Yogurty’s® is coming to Alberta so that my passion for frozen yogurt can reach more Albertans. Froyo® is so fun and popular, and Yogurty’s® has got the right formula to take what I started to the next level.”
With the evolution of Twisted Yogurt to Yogurty’s®, the wildly popular brand will expand the business, using its proven operations model: inviting fun atmosphere, the best tasting froyo® flavours made from 100% Canadian dairy, and engaging customer rewards programs including the new mobile app (rewards, pay, gift).
Master franchisees for Alberta, Justin Lussier and Christian Bullock of the popular Famoso Neapolitan Pizzeria, have outstanding experience building restaurant brands.
“With Yogurty’s® rapid growth across Canada, we see an excellent opportunity to expand the love of frozen yogurt in our province,” says Bullock. “Michael and Aaron Serruya have an amazing track record of growing franchise systems and corporately-run chains. We look forward to working together and applying our restaurant franchising experience to this latest venture.”
Yogurty’s® is proudly Canadian and continues to be committed to expanding throughout the country to bring the best tasting healthy desserts to Canadians. For Yogurty’s® franchising information please email: email@example.com or call: 905-479-5040.
Proudly Canadian Yogurty’s® is the largest self-serve frozen yogurt group of stores in Canada. Yogurty’s® currently has 75 locations opened or in development across Ontario, Mexico and Costa Rica. The Yogurty’s® concept allows consumers to create their own froyo® masterpieces, with no two creations being alike. Yogurty’s® frozen yogurt is a natural source of protein, calcium, and contains probiotics (live and active yogurt cultures) to help support a healthy digestive system and immunity. Most of Yogurty’s® froyo® is gluten-free. Yogurty’s® frozen yogurt has the richness and creaminess of ice cream, without the fat and with fewer calories. For more information, visit www.yogurtys.com.
For more information or interview opportunities, contact:
416-365-3630 x 230
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