SetJam Is Acquired by Motorola Mobility

SetJam confirmed in an e-mail that it was acquired by Motorola Mobility, GigaOm has reported. SetJam is based in New York and has raised less than $1 million. Of course, Motorola Mobility is in the midst of its own acquisition by Google.


SetJam acquired by Motorola Mobility

Video discovery startup SetJam just got acquired by Motorola Mobility, founder and CEO Ryan Janssen wrote in an email Thursday morning. Financial details of the deal weren’t disclosed, but Janssen wrote:

“I’m writing to let you know that today SetJam was acquired by Motorola Mobility. We are all very excited about this transition here at SetJam. Motorola and SetJam share the vision of making content delivery, discovery, and consumption seamless across any screen, and as a world leader in video technology, Motorola will provide us with unprecedented levels of reach and distribution.”

SetJam used to compete with companies like Clicker and SideReel as a website focused around finding interesting videos online. But behind the scenes, it was building a recommendation and personalization technology that could be used in connected devices — like Motorola set-top boxes. For Motorola, the technology will allow it to provide more personalization and recommendation features, which is becoming increasingly important as its cable and IPTV customers try to integrate more IP- and cloud-based services into the set-top box.

New York-based SetJam has about a dozen employees, and has raised less than $1 million since being founded in 2009. Meanwhile, Motorola is in the middle of its own acquisition, having agreed to be taken out by Google for $12.5 billion earlier this year. We’ll update this post if we find out more.