San Francisco Equity Partners has acquired a majority stake in Rustic Bakery, a maker of organic and specialty foods. No financial terms were disclosed. Aspect Consumer Partners acted as financial advisor to Rustic Bakery on the deal.
San Francisco, CA – December 21, 2021 – San Francisco Equity Partners (SFEP), a private equity firm focused on expansion-stage companies in the consumer sector, today announced that it has acquired a majority stake in Rustic Bakery, a pioneer and market leader in organic and specialty foods and one of the highest-velocity specialty cracker brands in the market. Terms were not disclosed.
Founded in 2005 by Carol LeValley and her husband Josh Harris, Rustic Bakery is a leading specialty foods company that manufactures and markets a growing portfolio of artisanal products including crackers, crisps, cookies and biscuits. The company manufactures its organic, non-GMO products with locally sourced ingredients at its Petaluma, CA production facility, where it controls a proprietary production process to maintain exceptional product quality.
Rustic Bakery’s products are sold in over 5,000 stores in North America across multiple distribution channels including conventional and natural grocery, club, e-commerce, specialty and foodservice. The company’s highly sought-after products have been featured in Super Bowl suites and were even requested by Pope Francis when he toured North America. Rustic Bakery also operates four award-winning cafés in Marin, CA that offer elevated fast casual breakfast and lunch fare.
“Rustic Bakery is a strong, authentic brand built on exceptionally high quality,” said SFEP Managing Partner Scott Potter. “We see a significant opportunity to expand the brand’s product portfolio, distribution and customer base, and look forward to bringing our strategic and operational resources to bear as we partner with the company on its next phase of growth.”
“SFEP has great experience building authentic consumer brands and scaling manufacturing businesses in high-growth product categories,” added Carol LeValley, CEO and founder of Rustic Bakery. “We’re excited to partner with them to continue to build the brand, accelerate the business and delight our customers with more great offerings.”
Aspect Consumer Partners acted as exclusive financial advisor to Rustic Bakery in connection with the transaction.
About San Francisco Equity Partners
San Francisco Equity Partners is a private equity firm exclusively focused on expansion-stage companies in the consumer sector. To each of its partner companies, SFEP serves as an extension of the management team and provides both extensive operating experience and a broad network of relationships across the consumer products landscape.
For more information, please visit www.sfequitypartners.com.