Shamrock Capital Invests in Giant Creative/Strategy

Shamrock Capital Advisors has invested in Giant Creative/Strategy. Financial terms weren’t announced. San Francisco-based Giant is a healthcare communications agency. AdMedia Partners served as financial advisor to Giant.


Leading healthcare communications agency Giant Creative/Strategy, LLC today announced that it received investment funding from Los Angeles based private equity firm Shamrock Capital Advisors. Founded in 2002, Giant is the largest independent healthcare agency on the West Coast, providing fully integrated communications programs targeting healthcare professionals and consumers. AdMedia Partners served as exclusive financial advisor to Giant.
“We’re very excited to partner with Shamrock,” said Steven Gold, Founding Principal of Giant. “Our team has done an amazing job to grow the agency year after year by delivering Giant results for our client partners. Everything we do is about thinking Giant, and it’s clear that Shamrock shares our vision for the future, and can help us accelerate our growth and take our clients and their brands further than ever before.”
“We feel very fortunate to have a company like Giant in the Shamrock family,” said Will Wynperle, Partner with Shamrock. “Our approach has always been to work with companies with untapped intrinsic value, and those capitalizing on emerging trends. There’s no question that Giant’s position at the epicenter of healthcare, technology, and communications, makes them a great partner for us.”
ABOUT GIANT Giant Creative/Strategy, LLC is a full-service healthcare communications agency specializing in positioning and branding, and strategic and creative development for many of the world’s leading pharmaceutical, biotech, consumer health, medical device, and diagnostics companies. With over 130 full-time staff, Giant is the largest full-service independent healthcare advertising agency on the West Coast. In 2013 Giant won the prestigious Manny Award for Agency of the Year. By putting the most seasoned professionals on the front lines of each piece of business, Giant consistently exceeds expectations through Giant insights, ideas, and execution.
ABOUT SHAMROCK CAPITAL ADVISORS Shamrock Capital Advisors is a Los Angeles-based private equity firm with over $700 million of capital under management. Investing exclusively in the media, entertainment, and communications sectors, Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Originally founded in 1978 as the Roy E. Disney family investment company, Shamrock is currently investing out of Shamrock Capital Growth Fund III, a $400 million fund raised in 2011. Shamrock’s representative investments include Learfield Communications, MarketCast, and Media Storm. For more information, visit
ABOUT ADMEDIA PARTNERS Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 180 transactions for clients valued in excess of $8 billion since 1999. For more information, visit