Shopping Site PriceGrabber Buys VC-Backed Snapette

PriceGrabber, an ecommerce platform and shopping site, said Tuesday that it has acquired Snapette. No financial terms were disclosed. Headquartered in Los Angeles, Calif., Snapette, which is backed by Accel Partners, 500 Startups, Forerunner Ventures and Shoedazzle Founder Brian Lee, is a location-based fashion shopping app.


Los Angeles, Calif. August 20, 2013 – PriceGrabber®, a leading distributed ecommerce platform and shopping site, today announced the acquisition of Snapette®, the world’s premier location-based fashion shopping app.
“The addition of Snapette reinforces our commitment to investing in mobile ecommerce and expands the PriceGrabber platform to more effectively reach fashion shoppers,” said Jeff Goldstein, president of PriceGrabber. “In the last year we have seen accelerating growth in mobile and our acquisition of Snapette further extends the capabilities that we can deliver to our consumer audience and our merchant and publisher partners. Mobile commerce, including innovation around location based offers, is central to our future.”
Snapette’s Co-Founder and President, Sarah Paiji, commented, “The modern day woman is an omni-channel shopper – browsing and buying on web, mobile and in-store.
PriceGrabber’s breadth of relationships with retailers and publishers, as well as deep expertise in connecting retailers with consumers, will accelerate Snapette’s penetration of both local and online commerce.” Co-Founder Jinhee Ahn Kim added, “Both companies offer high quality shopping experiences and enable shoppers to discover, share, and purchase their favorite products. Snapette’s pioneering mobile app changes the landscape for local fashion commerce. With PriceGrabber, we will create scalable value across all platforms.”
Snapette currently boasts over 1.5 million users and has partnered with over 200 top brands and retailers in the top fashion cities worldwide. Snapette gives consumers easy mobile access to information on nearby fashion products, stores and sales. Snapette shoppers can follow their favorite stores and brands and be the first to see new products and sales. Users can also receive alerts on their phones about special discounts and offers from nearby stores. The Snapette mobile app is free of charge and available on iOS and Android in 8 languages.
About PriceGrabber®
PriceGrabber®, a unit of CPL Holdings LLC, is a leading distributed ecommerce platform and shopping site that connects millions of shoppers each month with more than 12,000 merchants and sellers. We reach our consumer audience via desktop and mobile devices through a network of over 400 digital publisher partners as well as through our owned and operated web properties. Together with our distribution partners we drive over $1 billion in annual sales for our merchants. PriceGrabber is headquartered in Los Angeles, CA with operations across North and South America and in the United Kingdom. Visit us at
About Snapette®
Snapette is the leading shopping mobile application that connects shoppers to fashion products available in nearby stores. Snapette’s 1.5 million users can browse and purchase products posted by over 200 top brand and retailer partners and tagged to store locations.
For brands and retailers, Snapette provides a real-time and targeted marketing platform to drive high quality traffic to stores and grow a loyal customer base. Brands and retailers have mobile storefronts on Snapette to which they can easily upload photos of products currently available in store. Retailers can also send out notifications to users shopping nearby with exclusive offers to increase foot traffic into stores. Download the Snapette app for free on iOS and Android at