Silver Lake has made an investment in Pro Football Focus, a provider of player evaluation data solutions for collegiate and professional sports teams, broadcast companies and digital consumers. No financial terms were disclosed. As a result of this investment, Western & Southern will remain an investor in PFF.
September 29, 2021 (Cincinnati, OH) – Pro Football Focus (PFF), the leading player evaluation data solution for collegiate and professional sports teams, broadcast companies, and digital consumers, today announced the close of an equity investment round led by Silver Lake, the global leader in technology investing. The new investment will help further grow PFF’s market-leading proprietary data platform and further accelerate the company’s data science capabilities, digital consumer offering, and planned expansion of the company’s best-in-class analytics into new sports leagues and use cases. Silver Lake has significant experience investing in market-leading businesses across the global sports and technology ecosystems, partnering with world class management teams and helping companies develop best-in-class consumer offerings that leverage advanced data science capabilities and enrich their consumers’ experience.
Cris Collinsworth, PFF’s Chairman and majority owner, said, “We are very excited to partner with Silver Lake for the next stage of PFF’s growth. PFF had been approached by many potential investors, but Silver Lake was different. The expertise, insights, relationships and passion that the Silver Lake team bring to this new partnership are extremely impressive and will help us continue to scale at pace. We are confident our customers will quickly feel the benefit of our Silver Lake partnership with the rapid expansion of new products and services.”
“We are thrilled to partner with Cris Collinsworth, Neil Hornsby, and the rest of the PFF team in supporting the company as it drives continued growth and expansion,” said Silver Lake Co-CEO Egon Durban and Managing Director Stephen Evans. “PFF has established itself as an innovator and leading data and analytics solution that generates incredible insights for sports teams, media companies and consumers alike. We look forward to partnering with Cris, Neil and their team to help them further scale and accelerate their impressive growth trajectory.”
Silver Lake is making the investment in connection with its Long Term Capital strategy, which was established in 2020. Western & Southern, along with certain other existing investors, will remain invested in PFF alongside Silver Lake.
About Pro Football Focus (PFF)
Founded in 2007, PFF is a leading provider of player data and analytics solutions to many of the world’s highest performing sports teams, largest sports broadcast networks, and thousands of digital consumers. The company works with all 32 NFL teams and more than 100 NCAA Football teams, including over 95% of U.S. Power 5 schools. From the film room to the board room, hundreds of organizations use PFF’s proprietary software to optimize their operations and drive their teams forward. For more information, please visit www.pff.com.
About Silver Lake
Silver Lake is a global technology investment firm, with more than $88 billion in combined assets under management and committed capital and a team of professionals based in North America, Europe and Asia. Silver Lake’s portfolio companies collectively generate more than $221 billion of revenue annually and employ more than 526,000 people globally. For more information about Silver Lake and its portfolio, please visit http://www.silverlake.com.