SmartTurn Raises $5 Million

SmartTurn Inc., an Oakland-based provider of on-demand inventory and warehouse management systems, has raised $5 million in Series A funding. New Enterprise Associates and Emergence Capital Partners co-led the round.



SmartTurn Inc., the leading On-Demand Inventory and Warehouse Management System (WMS) provider, announced today its Series A financing led by New Enterprise Associates (NEA) and Emergence Capital Partners. The $5 million capital will be used to strengthen and accelerate development and new customer acquisition initiatives.


SmartTurn's customers span many industries including wholesale and distribution, manufacturing, and 3rd Party Logistics Providers (3PLs). Customers who run legacy, paper-based, or accounting based inventory systems benefit most from SmartTurn, with immediate improvements in warehouse performance and real-time inventory visibility. SmartTurn customers report gains in putaway, storage, picking and shipping accuracy that translate directly into higher customer satisfaction levels and improved cash-to-cash cycle times.


“We needed a way to integrate our warehouse operations across the US-Mexico border over the web in real-time for our asbestos abatement product line. By ensuring we had a user-friendly, web-based system we were also able to onboard our 3PLs and manage our consigned inventory, error-free,” said Carlos Rubio, Director of Finance for Grayling Industries. “Prior to SmartTurn we lost a lot of trade discounts with our old system