Smedvig Capital Sells Ocean Outdoor to LDC in Secondary Buyout

UK-based development capital investor Smedvig Capital has sold Ocean Outdoor, an operator of digital out of home advertising sites to mid-market private equity house, LDC. Smedvig invested in Ocean in 2008, taking a majority stake and hired key senior team members including Chairman Tom Goddard, a former CEO of the international division of CBS Outdoor and CEO Tim Bleakley, a former UK managing director of CBS Outdoor.


Smedvig Capital, the development capital house, has sold Ocean Outdoor, the leading operator of ‘Digital Out of Home’ advertising sites, to mid-market private equity house, LDC.

Over the last four years, Ocean has grown rapidly, increasing revenue more than 3 fold and become the clear leader in iconic, large format digital and banner advertising locations with its name firmly established within the outdoor market. Last year, it won Silver in the annual Media Week, Media Brand of the Year, coming second only to Google/You Tube.

Smedvig first invested in Ocean in 2008, taking a majority stake through the injection of capital to allow the company to grow rapidly in the large format iconic market, with particular focus on digital. Smedvig hired key senior team members including Chairman Tom Goddard, a former CEO of the International Division of CBS Outdoor, one of the world’s leading media outdoor companies, and CEO Tim Bleakley, a former UK Managing Director of CBS Outdoor.

Tim Bleakley, Ocean’s CEO, commented:

“The whole team is very proud of everything that we have achieved and continue to achieve at Ocean. We have all enjoyed greatly working closely with Smedvig Capital. Their experience, analytical rigour and constant support has been invaluable to Ocean’s successful development.”

Johnny Hewett, Chief Executive of Smedvig Capital, commented:

“We are of course very pleased with the financial outturn of the Ocean investment making nearly 4x invested capital in four years. More than that, it has been a great privilege to work with Tom, Tim and the whole of the Ocean team who have done an outstanding job in creating a clear leader in their targeted space. We look forward to watching them continue to thrive.”

For further information please contact:

Johnny Hewett/Jordan Mayo T: 020 7451 2100

Matt Ridsdale, Teresa Towner
Tavistock Communications T: 020 7920 3150


About Smedvig Capital

Smedvig Capital has been investing in fast growth businesses for more than 15 years. It manages more than £400m and invests principally in the UK and Nordic regions. It looks for exceptional management teams operating businesses with leadership potential either as market leaders in a fast growing niche or first movers disrupting a large established market. Smedvig typically invests £2-15M and seeks to be deeply involved in all aspects of its portfolio companies. Other Smedvig investments include Streetcar/Zipcar, The Smart Cube, TuskerDirect and Mediamorph.