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Social Reality recruits former PE exec Ferguson for board

Los Angeles-based Social Reality Inc, an internet advertising company, has appointed Derek J. Ferguson to its board of directors. Ferguson is a former principal at Victory Park Capital Advisors LLC and an ex-vice president at Maxim Partners.


LOS ANGELES, Feb. 3, 2017 /PRNewswire/ — Social Reality, Inc. (NASDAQ: SRAX), an Internet advertising and platform technology company that provides tools to automate the digital advertising market, today announced the appointment of experienced alternative credit and private equity investor Mr. Derek J. Ferguson to its board of directors, effective January 19, 2017. Mr. Ferguson has also been appointed as a member of the company’s Audit Committee.

Mr. Ferguson brings over 13 years of experience as a principal investor in private credit and equity investments together with corporate advisory experience serving middle-market companies across a wide variety of niche industries, including tech-enabled services, consumer, manufacturing and industrials, transportation and logistics, and business services. From February 2012 through July 2016, Mr. Ferguson was a principal with Victory Park Capital Advisors, LLC, an investment firm with a focus on alternative credit and equity solutions for small- and middle-market companies and, before that, was a vice president with Maxim Partners, an independent private equity firm. Mr. Ferguson began his career as an investment banking analyst at J.P. Morgan Securities and thereafter was an associate with Thoma Cressey Equity Partners and a senior associate with Wynnchurch Capital. Mr. Ferguson received a B.S. in finance from the University of Illinois at Urbana-Champaign and an M.B.A. from the Kellogg School of Management at Northwestern University.

“We welcome Derek to our board of directors,” said Social Reality’s Chief Executive Officer Christopher Miglino. “While at Victory Park Capital Advisors, he was primarily responsible for managing our relationship, and so we are excited to add another independent board member who knows our company well and can also add significant value given his broad knowledge of middle-market investing. We look forward to working even more closely with him to drive our business forward.”

“Today’s ecosystem of advertising and marketing participants, including brands, agencies and publishers, has an ever-increasing reliance on insightful analytics and technological innovation to link digital and social media and maximize consumer engagement throughout the value-chain. Social Reality continues to innovate and provide its customers with an expanded set of tools to successfully target, reach and monetize their audiences,” said Mr. Ferguson. “I am honored and excited to serve on Social Reality’s board of directors.”

About Social Reality Social Reality, Inc. is an Internet advertising company that provides tools to automate the digital advertising market. The company’s Social Reality Ad Exchange (SRAX) is a real-time bidding (RTB) management platform for brands and publishers that allows brands to launch, distribute, track and optimize social and digital media and consumer engagement campaigns. SRAXmd is a health care-focused programmatic RTB exchange that allows pharma brands and publishers of medical content to create custom exchanges that invite specific advertisers to bid on inventory on their sites. The SRAX Social tool is a social media platform and complete management tool that allows brands to launch, distribute, track and optimize social and digital media and consumer engagement campaigns. SRAX APP is a recently launched platform that allows publishers and content owners to launch native mobile applications through our SRAX platform. For more information, please visit