SolutionSet MediaWhiz Partnership, which is backed by Lake Capital, has merged with D.L. Ryan Companies. Financial terms weren’t announced. Hyper Marketing Inc., the merged group, is now a portfolio company of Lake Capital. News of the deal was announced by Morgan Joseph TriArtisan, which provided financial advice to D.L. Ryan.
The Technology, Media & Telecommunications (TMT) Investment Banking Group of Morgan Joseph TriArtisan LLC served as the exclusive financial advisor to D.L. Ryan Companies in its merger with SolutionSet MediaWhiz Partnership, a portfolio company of Chicago-based private equity firm Lake Capital. The merged group, Hyper Marketing Incorporated (HMI), represents the largest independent marketing services agency network in North America, with over $400 million in annual revenues and 1,200 employees in 19 cities nationwide.
HMI will provide a full-service suite of integrated performance marketing solutions – including digital, direct, data, shopper, promotion, local, Hispanic, and media – to some of the world’s largest and most recognizable brands, such as AT&T, American Express, AMD, Cisco, Dell, eBay, Energizer, GlaxoSmithKline, Kellogg’s, Office Depot, The Home Depot, and Unilever.
Founded in 1984 by David Ryan, D. L. Ryan Companies began as a packaged goods promotional marketing consultancy, and has since grown organically to become the nation’s largest independent digital, shopper and promotional marketing agency.
A Morgan Joseph TriArtisan TMT investment banking team led by Zachary Fisher advised D.L. Ryan Companies on this transaction. In addition to Mr. Fisher, the transaction team included Lisa Grodsky, an Associate, and Brian Locklear, an Analyst. SNR Denton US, LLP acted as the legal advisor to D.L. Ryan Companies.
About D.L. Ryan Companies LLC
Founded in 1984, D.L. Ryan Companies, LLC is a premier independent full-service multichannel marketing services company comprised of diverse, uniquely positioned operating units that offer promotional, direct, interactive, retailer, shopper, Hispanic and experiential marketing services. The Company’s differentiated, high-quality transactional marketing services platform is based on an innovative, integrated multi-channel model. The company’s portfolio of agencies has earned a significant leadership position in Digital, Shopper and Consumer marketing having won over 250 awards in the past 10 years on behalf of clients such as Unilever, Kellogg’s, Energizer and GlaxoSmithKline.
About the SolutionSet MediaWhiz Partnership
The SolutionSet MediaWhiz Partnership is a leading integrated performance marketing agency network that works with marketers to deliver measurable, tangible and accountable business results. It provides today’s leading businesses with a comprehensive offering built around relationship marketing, digital solutions, local marketing (Getmembers.com), data management and media services. The SolutionSet MediaWhiz Partnership works with leading brands, including adidas, AT&T, American Express, AMD, CCA Global, Cisco, Dell, eBay, National Consumer Panel, Nielsen and Office Depot.
About Morgan Joseph TriArtisan LLC
Morgan Joseph TriArtisan LLC (www.mjta.com) is an investment and merchant bank engaged in providing financial advice, capital raising and private equity investing. The firm’s services include mergers, acquisitions and restructuring advice, in addition to private placements and public offerings of equity and debt, as well as research for institutional clients.