SourceMedia sells Traders Magazine

Markets Media said July 5 that it acquired Traders Magazine from SourceMedia. Financial terms weren’t announced. Traders Magazine serves professionals in the North American institutional markets.


NEW YORK, July 5, 2016 /PRNewswire/ — Markets Media is pleased to announce the acquisition of Traders Magazine from SourceMedia.
The combined entity will have a total unique audience of 135,000, comprised of 120,000 digital readers and 15,000 print readers.
Known simply as ‘Traders’ on Wall Street trading desks, the digital information and news service has a well-recognized brand and a 30-year history of serving professionals in North American institutional markets. Traders’ focus has always been on the buy side; other core constituencies include exchanges, ‘dark pools’, and technology providers.
Traders is also known for its media sponsorship — and splashy photo coverage — of after-hours social, charity and networking events.
Markets Media, positioned as a friend to the securities industry, is committed to investing in the Traders brand by providing the resources necessary for digital expansion, both immediately and for the long term.
“We are proud to serve the securities industry, and the acquisition of Traders will broaden our audience and add significant value for our readers,” said Mohan Virdee, Founder and CEO of Markets Media. “We look forward to continuing to provide a valuable service to the markets across the various sectors and asset classes we cover, for the benefit of the industry as a whole. This is especially critical as we collectively navigate rapid advancement and innovation in technology and ongoing regulatory issues.”
“We’d also like to acknowledge Ken Heath, the long-time publisher of Traders whose untimely passing in 2014 saddened many on Wall Street,” Virdee said. “Ken was a highly respected figure who was instrumental in building Traders over more than two decades, and we will work to maintain his legacy with Traders as a Markets Media company.”
Founded in 2007, Markets Media is a digital publisher focusing on institutional trading and investing in North American and European markets. Known for its original content as well as an award-winning print publication, Markets Media holds events in New York, London, Toronto, and Chicago; Markets Media brands include Global Markets Summit, Summer Trading Network, and Markets Choice Awards.
For the immediate term, Markets Media will operate and as separate sites, producing original content for each. Further details and information will be announced as the integration progresses.